{
  "schema_version": 1,
  "slug": "ai-marketing-skills",
  "title": "AI marketing skills",
  "purpose": "Find inspectable agent skills for specific marketing artifacts and decisions.",
  "intro": "Browse source-inspected SKILL.md files by task and provider. Each profile explains the inputs, expected output, prerequisites and an original evaluation criterion. Our own skills are clearly attributed alongside third-party resources.",
  "updated_on": "2026-10-08",
  "license": "CC-BY-4.0",
  "attribution": "Jon Bishop",
  "selection_note": "All listed skill source files were retrieved; installation and model execution were not tested. Repository licenses are scoped and third-party files are linked rather than redistributed.",
  "categories": {
    "research": {
      "label": "Research and strategy",
      "intro": "Find a skill that structures evidence gathering and a bounded marketing decision.",
      "compare": "Compare required context, external research assumptions and the distinction between observations and generated suggestions."
    },
    "content": {
      "label": "Content and messaging",
      "intro": "Choose a skill for a specific content artifact or editing task.",
      "compare": "Check the evidence inputs, brand constraints and acceptance criteria before asking for polished copy."
    },
    "measurement": {
      "label": "Measurement and experiments",
      "intro": "Use a skill to design records and comparisons that can be checked.",
      "compare": "Inspect metric definitions, randomization assumptions and whether the output is a plan or an implemented system."
    },
    "conversion": {
      "label": "Conversion and lifecycle",
      "intro": "Use structured assistance for pricing, page clarity and lifecycle messages.",
      "compare": "Require an explicit audience, product path and supported outcome; a generated recommendation is not a tested result."
    }
  },
  "filter_fields": {
    "provider": "Provider",
    "format": "Format"
  },
  "attribute_labels": {
    "open_source": "Open source",
    "self_hosted": "Self-hosted",
    "pricing": "Pricing model",
    "integration": "Verified connection",
    "subcategory": "Subcategory",
    "license": "License scope",
    "format": "Format",
    "provider": "Provider",
    "task": "Task",
    "artifact": "Page type",
    "pattern": "Pattern",
    "metric": "Metric",
    "period": "Data period",
    "cohort": "Cohort",
    "execution": "Execution",
    "output": "Output",
    "stage": "Use at this point"
  },
  "records": [
    {
      "slug": "copywriting",
      "title": "Corey Haines: copywriting",
      "category": "content",
      "summary": "A source-inspected Agent Skills file for a homepage or landing-page draft with a claim ledger.",
      "use_when": "The user is unsure how to explain a concrete offer clearly",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/copywriting/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 copywriting/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-4376-7542-a5e7-c1eaf5ff401d"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Product facts, supported claims, audience task and existing tone samples",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A homepage or landing-page draft with a claim ledger",
            "Our original evaluation criterion: Reject invented proof, new unsupported capabilities and generic urgency."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/copywriting/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill copywriting`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Reject invented proof, new unsupported capabilities and generic urgency; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A homepage or landing-page draft with a claim ledger"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "analytics",
      "title": "Corey Haines: analytics",
      "category": "measurement",
      "summary": "A source-inspected Agent Skills file for an event dictionary and implementation/qa plan.",
      "use_when": "Tracking exists but it is unclear what the numbers mean",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/analytics/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 analytics/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-cd61-725e-9f61-c5ba084f6da2"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Business decision, identity rules, current events and tracking setup",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "An event dictionary and implementation/QA plan",
            "Our original evaluation criterion: Every event needs a trigger, identity unit and check against the actual system."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/analytics/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill analytics`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Every event needs a trigger, identity unit and check against the actual system; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "An event dictionary and implementation/QA plan"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "emails",
      "title": "Corey Haines: emails",
      "category": "conversion",
      "summary": "A source-inspected Agent Skills file for a lifecycle sequence with triggers and exit conditions.",
      "use_when": "You need onboarding or re-engagement messages tied to a product state",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/emails/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 emails/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-aa5d-7449-a599-49460c2d9bc6"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "User state, eligible audience, sending rules and intended next action",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A lifecycle sequence with triggers and exit conditions",
            "Our original evaluation criterion: Messages must match the product state and stop when the goal or exclusion applies."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/emails/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill emails`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Messages must match the product state and stop when the goal or exclusion applies; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A lifecycle sequence with triggers and exit conditions"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "ab-testing",
      "title": "Corey Haines: ab-testing",
      "category": "measurement",
      "summary": "A source-inspected Agent Skills file for an experiment plan with comparison and analysis assumptions.",
      "use_when": "You can make a controlled change and need to design the measurement",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/ab-testing/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 ab-testing/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-edea-7149-86d9-d25eccd2489d"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Hypothesis, randomization unit, baseline, primary outcome and practical constraints",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "An experiment plan with comparison and analysis assumptions",
            "Our original evaluation criterion: Check sample and exposure assumptions; do not let the agent declare a winner from a small noisy result."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/ab-testing/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill ab-testing`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Check sample and exposure assumptions; do not let the agent declare a winner from a small noisy result; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "An experiment plan with comparison and analysis assumptions"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "content-strategy",
      "title": "Corey Haines: content-strategy",
      "category": "content",
      "summary": "A source-inspected Agent Skills file for a prioritized topic plan with reasons and source needs.",
      "use_when": "There are too many topic ideas and no clear next reader task",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/content-strategy/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 content-strategy/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba8-13a4-7441-b7ee-962642a93a34"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Reader questions, existing evidence, production capacity and distribution access",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A prioritized topic plan with reasons and source needs",
            "Our original evaluation criterion: Each topic must solve a distinct problem and have an achievable evidence and production plan."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/content-strategy/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill content-strategy`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Each topic must solve a distinct problem and have an achievable evidence and production plan; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A prioritized topic plan with reasons and source needs"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "pricing",
      "title": "Corey Haines: pricing",
      "category": "conversion",
      "summary": "A source-inspected Agent Skills file for a pricing or packaging hypothesis and a comparison checklist.",
      "use_when": "You need to explain or evaluate the relationship between value and billing",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/pricing/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 pricing/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba8-993f-7549-9045-fffd5af2dd13"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Customer use, costs, packaging constraints and current plans",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A pricing or packaging hypothesis and a comparison checklist",
            "Our original evaluation criterion: Generated willingness-to-pay estimates are hypotheses; check the actual cost and plan terms."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/pricing/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill pricing`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Generated willingness-to-pay estimates are hypotheses; check the actual cost and plan terms; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A pricing or packaging hypothesis and a comparison checklist"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "seo-audit",
      "title": "Corey Haines: seo-audit",
      "category": "research",
      "summary": "A source-inspected Agent Skills file for an issue list tied to source pages and verification steps.",
      "use_when": "You need to diagnose a specific discovery or indexability problem",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/seo-audit/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 seo-audit/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11bae-de67-72a1-926b-b2a75a889bf1"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Target pages, crawl or search evidence and product context",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "An issue list tied to source pages and verification steps",
            "Our original evaluation criterion: Do not accept guessed ranking causes or fixes without page-level evidence."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/seo-audit/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill seo-audit`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Do not accept guessed ranking causes or fixes without page-level evidence; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "An issue list tied to source pages and verification steps"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "cro",
      "title": "Corey Haines: cro",
      "category": "conversion",
      "summary": "A source-inspected Agent Skills file for a prioritized page or form evaluation with testable changes.",
      "use_when": "Readers struggle to understand or complete an evaluation step",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/cro/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 cro/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11baf-0228-708f-a668-f374f3269aba"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Page content, visitor intent, desired action and available behavioral evidence",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A prioritized page or form evaluation with testable changes",
            "Our original evaluation criterion: Distinguish comprehension issues from claimed conversion lift; verify the behavior before changing the page."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/cro/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill cro`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Distinguish comprehension issues from claimed conversion lift; verify the behavior before changing the page; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A prioritized page or form evaluation with testable changes"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "product-marketing",
      "title": "Corey Haines: product-marketing",
      "category": "research",
      "summary": "A source-inspected Agent Skills file for a reusable product-marketing context document.",
      "use_when": "Repeated AI tasks keep starting from inconsistent product assumptions",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/product-marketing/SKILL.md",
          "title": "coreyhaines31/marketingskills \u2014 product-marketing/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11baf-591e-722e-a8df-49d4b6ea48fd"
        },
        {
          "url": "https://github.com/coreyhaines31/marketingskills",
          "title": "GitHub - coreyhaines31/marketingskills: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-0d4c-70de-b0c0-295f74e28346"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Product capability, intended buyer, alternatives and evidence",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A reusable product-marketing context document",
            "Our original evaluation criterion: Unknowns must stay unknown; the context needs an owner and dates on important evidence."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `skills/product-marketing/SKILL.md` in `coreyhaines31/marketingskills`. Follow that repository's current installation instructions. The README documents installing a selected skill with `npx skills add coreyhaines31/marketingskills --skill product-marketing`. Product-marketing context is shared across several skills."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Unknowns must stay unknown; the context needs an owner and dates on important evidence; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Corey Haines"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A reusable product-marketing context document"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "saas-audience-research",
      "title": "Jon Bishop: audience research",
      "category": "research",
      "summary": "A source-inspected Agent Skills file for an audience hypothesis with evidence and research questions.",
      "use_when": "You need to narrow a broad developer or SaaS audience",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/jonbishop1/saas-marketing-skills/main/.agents/skills/saas-audience-research/SKILL.md",
          "title": "jonbishop1/saas-marketing-skills \u2014 saas-audience-research/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11baf-951d-741e-b314-2492a2c0c697"
        },
        {
          "url": "https://github.com/jonbishop1/saas-marketing-skills",
          "title": "GitHub - jonbishop1/saas-marketing-skills: 16 marketing skills that turn Claude into a SaaS growth marketer \u2014 SEO, ads, copywriting, onboarding, analytics. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-7167-719a-ae84-a64c06079cc5"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Real customer episodes, product requirements and plausible buyer contexts",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "An audience hypothesis with evidence and research questions",
            "Our original evaluation criterion: Online mentions and generated personas do not establish buyer prevalence or willingness to pay."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `.agents/skills/saas-audience-research/SKILL.md` in `jonbishop1/saas-marketing-skills`. Follow that repository's current installation instructions. This is a Jon Bishop-owned skill; shared background/context files may be needed."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Online mentions and generated personas do not establish buyer prevalence or willingness to pay; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Jon Bishop"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "An audience hypothesis with evidence and research questions"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "saas-marketing-plan",
      "title": "Jon Bishop: marketing plan",
      "category": "research",
      "summary": "A source-inspected Agent Skills file for a bounded channel plan and next test.",
      "use_when": "You need one feasible marketing action instead of a long tactic list",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/jonbishop1/saas-marketing-skills/main/.agents/skills/saas-marketing-plan/SKILL.md",
          "title": "jonbishop1/saas-marketing-skills \u2014 saas-marketing-plan/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11baf-eda1-702f-89d6-c15d4ad017ab"
        },
        {
          "url": "https://github.com/jonbishop1/saas-marketing-skills",
          "title": "GitHub - jonbishop1/saas-marketing-skills: 16 marketing skills that turn Claude into a SaaS growth marketer \u2014 SEO, ads, copywriting, onboarding, analytics. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-7167-719a-ae84-a64c06079cc5"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Stage, customer evidence, product readiness, budget and owner capacity",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A bounded channel plan and next test",
            "Our original evaluation criterion: The plan must fit the actual delivery and follow-up capacity; invented forecasts are not evidence."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `.agents/skills/saas-marketing-plan/SKILL.md` in `jonbishop1/saas-marketing-skills`. Follow that repository's current installation instructions. This is a Jon Bishop-owned skill; shared background/context files may be needed."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "The plan must fit the actual delivery and follow-up capacity; invented forecasts are not evidence; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Jon Bishop"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A bounded channel plan and next test"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "saas-data-analysis",
      "title": "Jon Bishop: data analysis",
      "category": "measurement",
      "summary": "A source-inspected Agent Skills file for a metric contract and analysis plan with limitations.",
      "use_when": "A funnel or retention report needs a defensible interpretation",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/jonbishop1/saas-marketing-skills/main/.agents/skills/saas-data-analysis/SKILL.md",
          "title": "jonbishop1/saas-marketing-skills \u2014 saas-data-analysis/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11baf-cdc7-73d0-90d6-ff1de2f46901"
        },
        {
          "url": "https://github.com/jonbishop1/saas-marketing-skills",
          "title": "GitHub - jonbishop1/saas-marketing-skills: 16 marketing skills that turn Claude into a SaaS growth marketer \u2014 SEO, ads, copywriting, onboarding, analytics. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-7167-719a-ae84-a64c06079cc5"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "Event schema, cohort definitions, eligible population and actual data",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A metric contract and analysis plan with limitations",
            "Our original evaluation criterion: Check identity, time windows and denominators before attributing changes to marketing."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `.agents/skills/saas-data-analysis/SKILL.md` in `jonbishop1/saas-marketing-skills`. Follow that repository's current installation instructions. This is a Jon Bishop-owned skill; shared background/context files may be needed."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Check identity, time windows and denominators before attributing changes to marketing; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Jon Bishop"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A metric contract and analysis plan with limitations"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    },
    {
      "slug": "saas-content-production",
      "title": "Jon Bishop: content production",
      "category": "content",
      "summary": "A source-inspected Agent Skills file for a source-grounded content draft and editorial qa record.",
      "use_when": "You need to move a researched topic into a usable technical article",
      "limitations": "The source was read but this skill was not installed or run. Model quality, tool access and permissions vary by host. Review third-party instructions and provide real product evidence before execution.",
      "sources": [
        {
          "url": "https://raw.githubusercontent.com/jonbishop1/saas-marketing-skills/main/.agents/skills/saas-content-production/SKILL.md",
          "title": "jonbishop1/saas-marketing-skills \u2014 saas-content-production/SKILL.md",
          "scope": "Skill source file inspected; execution untested",
          "checked_on": "2026-10-08",
          "reference_id": "01a11bb0-0eea-723c-be87-10724c39a863"
        },
        {
          "url": "https://github.com/jonbishop1/saas-marketing-skills",
          "title": "GitHub - jonbishop1/saas-marketing-skills: 16 marketing skills that turn Claude into a SaaS growth marketer \u2014 SEO, ads, copywriting, onboarding, analytics. \u00b7 GitHub",
          "scope": "Repository README and license indicators inspected",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba7-7167-719a-ae84-a64c06079cc5"
        }
      ],
      "sections": [
        {
          "heading": "Prepare the inputs",
          "paragraphs": [
            "A reader task, source evidence, product facts and an approved brief",
            "This is an instruction file rather than a standalone application. The host needs to support the file format and any tools the task requires."
          ]
        },
        {
          "heading": "Expected artifact",
          "paragraphs": [
            "A source-grounded content draft and editorial QA record",
            "Our original evaluation criterion: Code and numerical claims require verification; fictional examples and unknowns must be labeled."
          ]
        },
        {
          "heading": "Install and evaluate",
          "paragraphs": [
            "The source file is `.agents/skills/saas-content-production/SKILL.md` in `jonbishop1/saas-marketing-skills`. Follow that repository's current installation instructions. This is a Jon Bishop-owned skill; shared background/context files may be needed."
          ]
        }
      ],
      "steps": [
        "Read the linked skill source and its referenced files.",
        "Prepare the stated inputs and use a fictional or sanitized case first.",
        "Code and numerical claims require verification; fictional examples and unknowns must be labeled; record what needs verification before using the output."
      ],
      "attributes": {
        "format": [
          "SKILL.md"
        ],
        "provider": [
          "Jon Bishop"
        ],
        "license": [
          "MIT repository; linked files retain upstream terms"
        ],
        "task": [
          "A source-grounded content draft and editorial QA record"
        ]
      },
      "status": "Skill file inspected; execution untested",
      "reviewed_on": "2026-10-08"
    }
  ],
  "collections": [
    {
      "slug": "prepare-a-source-grounded-page",
      "title": "Prepare a source-grounded marketing page",
      "summary": "Choose context, audience research, drafting and review capabilities for one page.",
      "entries": [
        "product-marketing",
        "saas-audience-research",
        "copywriting",
        "cro"
      ],
      "sections": [
        {
          "heading": "How the pieces fit",
          "paragraphs": [
            "Context and audience work define the constraints; copywriting produces a draft; conversion review identifies questions to investigate. The sequence is guidance, not an automatically executed integration."
          ]
        }
      ],
      "steps": [
        "Write the supported product context and the visitor's question.",
        "Draft only claims supported by the supplied evidence.",
        "Review comprehension and test the real product route before publishing."
      ],
      "caution": "No skill is performance-tested by this directory. A persuasive draft can still be factually wrong."
    }
  ],
  "methodology": [
    {
      "heading": "Selection",
      "paragraphs": [
        "Resources must answer a distinct founder question and have concrete instructions, tradeoffs and source links. Inventory is deliberately selected rather than exhaustive."
      ]
    },
    {
      "heading": "Evidence and interpretation",
      "paragraphs": [
        "Firecrawl retrieved primary pages and files. Entries say whether the source file or a search excerpt was reviewed. No product installation, conversion test or external AI execution is implied by source inspection."
      ]
    },
    {
      "heading": "Dates and maintenance",
      "paragraphs": [
        "The review date is the source inspection date. Dynamic plans, product features and repository files may change; verify the linked current source before acting."
      ]
    }
  ]
}