# Monthly marketing performance review

Original prompt workbook by Jon Bishop. CC BY 4.0. Model execution has not been tested.

## Intended output

A reconciled metric table and investigation memo

## Input worksheet

Metric definitions, sanitized aggregate data, periods, spend, cohort rules, tracking changes and business questions

Fill in:
- Decision and owner:
- Source ID, URL/file, date and exact supporting observation:
- Relevant population, version or edition:
- Approved constraints and sensitive fields to remove:
- Missing evidence:

Use sanitized inputs. Follow your approved model provider and data handling rules. No external action is part of these prompts.

## Prompt 1

```text
Inspect the supplied inputs for monthly marketing performance review. Identify supported facts with their source IDs, contradictions and missing information. Do not infer missing product capabilities, numbers or customer evidence. Return an evidence ledger and blocking questions.

SUPPLIED INPUTS / PREVIOUS ARTIFACT:
[paste sanitized material here]
```

## Prompt 2

```text
Using only the evidence ledger and the original inputs, prepare a reconciled metric table and investigation memo. Label assumptions and unknowns. Keep dates, versions, cohort and edition boundaries attached to claims. Do not execute external actions.

SUPPLIED INPUTS / PREVIOUS ARTIFACT:
[paste sanitized material here]
```

## Prompt 3

```text
Review the draft against this criterion: Arithmetic and denominators are checked independently; attribution is separated from causal explanations. List failed checks, unsupported claims and corrections. Return a corrected draft plus unresolved questions; do not claim checks were performed when the inputs do not contain their results.

SUPPLIED INPUTS / PREVIOUS ARTIFACT:
[paste sanitized material here]
```

## Worked example — fictional, manually authored

Input: Fictional: 20 of 100 eligible trials activated this month; last month used a different activation definition.

Expected bounded output: Report 20% for the current definition and flag the historical comparison as inconsistent.

This illustrates the review standard; it is not a recorded model run.

## Human review

Arithmetic and denominators are checked independently; attribution is separated from causal explanations.

Verify factual claims against the original evidence, check calculations or commands independently and record unresolved issues. Save the inputs, prompt version, model version and corrections if you run this workbook. Publication, sending, account changes and spending are separate decisions.