# Fathom Analytics

> Fathom Analytics is a simple, privacy-focused website analytics tool. It's a Google Analytics alternative that doesn't compromise visitor privacy.

## Help Documentation

### Getting Started

- [Ad and email campaigns (UTMs)](https://usefathom.com/docs/start/utms): Suppose you want to collect data for digital campaigns, ad clicks, campaigns on social media, or even newsletter/email campaigns.
- [Create a Fathom account](https://usefathom.com/docs/start/create): Fathom Analytics is a hosted website analytics software tool.
- [Dashboard explained](https://usefathom.com/docs/start/dashboard): First, let's start with what Fathom Analytics is: simple, GDPR-compliant website analytics that shows you data about your website on a dashboard or email report.
- [Do I need to sign the DPA?](https://usefathom.com/docs/start/dpa): We can’t offer legal advice, but we can talk about the purpose of our DPA. 
- [How do free trials work?](https://usefathom.com/docs/start/trials): When you sign up for an account with Fathom Analytics, you get a 7-day free trial.
- [Our sample privacy policy](https://usefathom.com/docs/start/policy): Since our software is privacy-first website analytics, there’s typically less to do on your end because we collect such a minimal amount of data from visitors.
- [How Fathom measures your analytics](https://usefathom.com/docs/start/measurement): A complete guide to how every metric on your Fathom dashboard is calculated, how attribution works, and what the numbers mean.
- [Script installation](https://usefathom.com/docs/start/install): To start collecting data from your website, you need to install our script in the header of your site’s code.
- [Using keyboard shortcuts](https://usefathom.com/docs/start/shortcuts): Fathom Analytics has keyboard shortcuts for navigating your dashboard quickly.

### How-tos

- [Compare two date ranges](https://usefathom.com/docs/how-tos/compare-dates): Turn on comparison mode to see how this period stacks up against the previous one, last month, last year, or a custom range.
- [Measure a marketing campaign](https://usefathom.com/docs/how-tos/measure-a-campaign): Tag your campaign links with UTMs, then filter your dashboard (and save a view) to see traffic and conversions from that campaign.
- [Switch from Google Analytics](https://usefathom.com/docs/how-tos/switch-from-google-analytics): Install Fathom alongside Google Analytics, import your history, then remove GA when you're happy with the data.
- [Track Google Ads](https://usefathom.com/docs/how-tos/track-google-ads): See which Google Ads campaigns send visits and events to your Fathom dashboard, using UTMs. No Google tag needed.

### Script & Installation

- [Add the embed script](https://usefathom.com/docs/script/embed): To start using Fathom Analytics, you simply have to add a single line of code to the head section of your website
- [Advanced embed script settings](https://usefathom.com/docs/script/script-advanced): These are the advanced options we offer with our embed script.
- [Blocking local/test environments](https://usefathom.com/docs/script/local): How to keep Fathom from collecting analytics data from local, staging, and test environments.
- [EU isolation](https://usefathom.com/docs/script/eu-isolation): If you want to use EU isolation, congratulations; as a Fathom customer, you’re already using it, and it’s enabled by default!
- [Exclude your own visits](https://usefathom.com/docs/script/exclude-visits): There are two ways to block your visits from showing up in your analytics with Fathom.
- [Multiple site IDs with one website](https://usefathom.com/docs/script/multiple-site-ids-one-website): Sending visit data to multiple dashboards from one website
- [Site firewall settings](https://usefathom.com/docs/script/firewall): Block or allow pages, IPs, referrers, domains, countries, and event names from the firewall settings on your site.

### Events & Conversions

- [Creating and using events](https://usefathom.com/docs/events/overview): Events (or goals) in Fathom are things you want to collect data about, which aren’t just page views.
- [Track 404/error pages](https://usefathom.com/docs/events/404-page-tracking): Track visits to missing pages with Fathom events so you can find broken links and add redirects.
- [Track ecommerce conversions](https://usefathom.com/docs/events/ecommerce-conversions): Track ecommerce conversions, event values and currencies in Fathom Analytics.
- [Track external link clicks](https://usefathom.com/docs/events/external-clicks): Track outbound link clicks as events in Fathom Analytics, for individual links or all external links.
- [Track form submissions](https://usefathom.com/docs/events/form-submission-tracking): Track successful form submissions as conversions with Fathom Analytics events.
- [Track link clicks](https://usefathom.com/docs/events/link-clicks): Track link clicks with Fathom Analytics using an onclick handler or a JavaScript event listener.
- [Track page load conversions](https://usefathom.com/docs/events/page-load-conversions): Record a Fathom event when an important page loads to measure page load conversions.

### Features

- [All sites view](https://usefathom.com/docs/features/all-sites): When you click on your site name from the dashboard, you’ll see an ‘All sites’ link at the bottom of the dropdown.
- [API](https://usefathom.com/docs/features/api): Use the Fathom Analytics API to manage sites, events and milestones, or pull custom reports.
- [Bot detection](https://usefathom.com/docs/features/bot-detection): How Fathom detects and blocks bot traffic to keep your analytics accurate.
- [Email reports](https://usefathom.com/docs/features/email-reports): Email reports are a time-saving way to get a snapshot of your analytics right in your inbox.
- [Export your data](https://usefathom.com/docs/features/exporting): Your website analytics are yours, so you can download your data whenever you'd like.
- [Filtering and searching](https://usefathom.com/docs/features/filtering): You can add a filter by clicking on any row on your dashboard.
- [Google Analytics Importer](https://usefathom.com/docs/features/ga-importer): It's easy to import your data from Google Analytics (GA4) into your Fathom dashboard.
- [Milestones](https://usefathom.com/docs/features/milestones): Milestones let you mark important events directly on your chart, so you can quickly understand what might have caused changes in your traffic.
- [Multi-domains](https://usefathom.com/docs/features/multi): Say you have several domains (and subdomains) and want to collect data for all of them on a single Fathom dashboard.
- [Saved views](https://usefathom.com/docs/features/saved-views): Save a combination of filters as a named view and switch back to it in one click.
- [Search Console integration](https://usefathom.com/docs/features/google-search-console): See which search terms people use to find your site in search results, right inside your Fathom dashboard.
- [Share a dashboard](https://usefathom.com/docs/features/shared-dashboards): Give clients, contractors and colleagues their own link to your Fathom dashboard, with an optional password and expiry date.
- [Data removals](https://usefathom.com/docs/features/data-removals): Remove unwanted visits, such as test runs, staging traffic or spam, from your past data. You can undo a removal at any time.
- [Traffic sources](https://usefathom.com/docs/features/sources): The Sources tab, in the Referrals box, divides your content into a few buckets based on where the traffic came from, which you can then filter.
- [UTMs and campaigns](https://usefathom.com/docs/features/campaigns): A UTM parameter is the text included in the URL to understand where the traffic is coming from.

### Integrations

- [Angular](https://usefathom.com/docs/integrations/angular): Add analytics to Angular with Fathom.
- [Astro](https://usefathom.com/docs/integrations/astro): Add analytics to Astro with Fathom.
- [Bloggi](https://usefathom.com/docs/integrations/bloggi): Fathom Analytics works great with Bloggi and other CMS’.
- [Cal.com](https://usefathom.com/docs/integrations/cal): Add analytics to Cal with Fathom.
- [Calendly](https://usefathom.com/docs/integrations/calendly): Capture Calendly booking activity with Fathom.
- [Carrd](https://usefathom.com/docs/integrations/carrd): Add analytics to Carrd with Fathom.
- [Discourse](https://usefathom.com/docs/integrations/discourse): Add analytics to Discourse with Fathom.
- [Docusaurus](https://usefathom.com/docs/integrations/docusaurus): Add analytics to Docusaurus with Fathom.
- [Drupal](https://usefathom.com/docs/integrations/drupal): Add analytics to Drupal with Fathom.
- [Eleventy (11ty)](https://usefathom.com/docs/integrations/eleventy): Add analytics to Eleventy with Fathom.
- [Ember.js](https://usefathom.com/docs/integrations/ember): Add analytics to Ember.js with Fathom.
- [Framer](https://usefathom.com/docs/integrations/framer): Add analytics to Framer with Fathom.
- [Gatsby](https://usefathom.com/docs/integrations/gatsby): Add analytics to Gatsby with Fathom.
- [Ghost](https://usefathom.com/docs/integrations/ghost): Add analytics to Ghost with Fathom.
- [Google Tag Manager](https://usefathom.com/docs/integrations/gtm): We don’t recommend using GTM because it still allows Google to have a presence on your website.
- [Go High Level](https://usefathom.com/docs/integrations/gohighlevel): Add analytics to Go High Level with Fathom.
- [Hugo](https://usefathom.com/docs/integrations/hugo): Add analytics to Hugo with Fathom.
- [Inertia.js](https://usefathom.com/docs/integrations/inertiajs): Add analytics to Inertia.js with Fathom.
- [Integrating embed code with other frontend frameworks (SPAs)](https://usefathom.com/docs/integrations/spas): Easily track your website’s performance with our default tracking code. No matter which frontend framework you use, just get the HTML in and you’re good to go. We’ll even monitor pushstate and popstate for you.
- [Jekyll](https://usefathom.com/docs/integrations/jekyll): Add analytics to Jekyll with Fathom.
- [Kit](https://usefathom.com/docs/integrations/kit): Fathom Analytics works great with Kit landing pages.
- [Magento](https://usefathom.com/docs/integrations/magento): Add analytics to Magento with Fathom.
- [Mintlify](https://usefathom.com/docs/integrations/mintlify): Fathom Analytics works great with Mintlify documentation sites.
- [Next.js](https://usefathom.com/docs/integrations/next): Add analytics to Next.js with Fathom.
- [Nuxt.js](https://usefathom.com/docs/integrations/nuxt): Add analytics to Nuxt.js with Fathom.
- [React](https://usefathom.com/docs/integrations/react): Add analytics to React apps with Fathom.
- [Remix](https://usefathom.com/docs/integrations/remix): Add analytics to Remix apps with Fathom.
- [SavvyCal](https://usefathom.com/docs/integrations/savvycal): Fathom Analytics works great with SavvyCal.
- [Shopify](https://usefathom.com/docs/integrations/shopify): Add analytics to Shopify with Fathom.
- [SquareSpace](https://usefathom.com/docs/integrations/squarespace): Add analytics to SquareSpace with Fathom.
- [SvelteKit](https://usefathom.com/docs/integrations/sveltekit): Add analytics to SvelteKit with Fathom.
- [Transistor.fm](https://usefathom.com/docs/integrations/transistor): Add analytics to Transistor.fm with Fathom.
- [Turbolinks](https://usefathom.com/docs/integrations/turbolinks): Add analytics to Turbolinks with Fathom.
- [Vue.js](https://usefathom.com/docs/integrations/vue): Add analytics to Vue.js with Fathom.
- [Webflow](https://usefathom.com/docs/integrations/webflow): Add analytics to Webflow with Fathom.
- [Wix](https://usefathom.com/docs/integrations/wix): Add analytics to Wix with Fathom.
- [WooCommerce](https://usefathom.com/docs/integrations/woocommerce): Add event analytics to WooCommerce with Fathom.
- [WordPress](https://usefathom.com/docs/integrations/wordpress): Add analytics to WordPress with Fathom.

### Account

- [Add or delete a site](https://usefathom.com/docs/account/add-delete): Use Fathom Analytics to add or delete a site on your account.
- [Partners](https://usefathom.com/docs/account/affiliates): Earn 25% lifetime commissions by referring customers to Fathom Analytics.
- [Billing FAQ](https://usefathom.com/docs/account/faq): As a small company, we do our best to be fair and transparent with billing, invoicing and payments.
- [Cancel your subscription](https://usefathom.com/docs/account/close): You don't need to email us to cancel your subscription or close your account.
- [Discount codes](https://usefathom.com/docs/account/discount-code): Get a great price on a Google Analytics alternative.
- [Exceeding your plan limits](https://usefathom.com/docs/account/limits): How Fathom handles plan overages, upgrade requests, and restrictions on dashboard and API access.
- [Two-factor authentication](https://usefathom.com/docs/account/2fa): It’s easy to get the best security possible by enabling 2FA (two-factor authentication) on your account in Fathom Analytics.
- [Upgrading or downgrading](https://usefathom.com/docs/account/upgrade-downgrade): Learn how to change your Fathom Analytics plan, request a downgrade, and choose a plan that fits your monthly page views.
- [Your password](https://usefathom.com/docs/account/password): We go to great lengths to provide industry-leading security for our software.
- [Getting help](https://usefathom.com/docs/account/help): Ask Luna, our AI assistant, a question, or hand it to our team, from the help button in your dashboard.

### Troubleshooting

- [Can I add more than 50 sites?](https://usefathom.com/docs/troubleshooting/sites): Every plan includes at least 50 sites. Bigger plans include more, and you can add extra packs yourself.
- [Do I lose my stats if I change a URL or site name?](https://usefathom.com/docs/troubleshooting/changing): Learn what happens to your Fathom Analytics stats and tracking code when you change your website URL or rename a site in your account.
- [Does Fathom have “X” feature?](https://usefathom.com/docs/troubleshooting/features): Find the features available in Fathom Analytics and see recently released improvements in our changelog.
- [Does Fathom use cookies or require a consent banner?](https://usefathom.com/docs/troubleshooting/cookies): It may be hard to “fathom” (sorry, bad joke), but Fathom Analytics doesn’t use cookies or similar technologies in our analytics.
- [Does replacing Google Analytics hurt my SEO?](https://usefathom.com/docs/troubleshooting/seo): No. Your site will not be negatively impacted if you use Fathom Analytics instead of Google Analytics.
- [How do I transfer a dashboard to another account?](https://usefathom.com/docs/troubleshooting/transfer): You can transfer a site (dashboard) to another Fathom account yourself from the site’s Manage settings.
- [How to get CookieBot to Ignore Fathom](https://usefathom.com/docs/troubleshooting/cookiebot): CookieBot incorrectly assumes Fathom Analytics needs to have consent - here’s how to avoid this
- [If Fathom isn't working on your site](https://usefathom.com/docs/troubleshooting/not-working): If you believe you have added our embed script correctly and no visits are showing up, there’s a problem with your configuration.
- [Only my homepage is showing up in my data](https://usefathom.com/docs/troubleshooting/canonicals): This typically happens if you’ve only added our embed script to your homepage (and not into the header of your site template).
- [See Google search terms (keywords)](https://usefathom.com/docs/troubleshooting/google-keywords): Since 2011 all search traffic from Google has been encrypted, meaning you have to use Google Search Console to view it
- [What are salts and hashes?](https://usefathom.com/docs/troubleshooting/hashes-salts): Understand hashes and salts, how they differ from encryption, and their role in privacy-focused website analytics.
- [Why am I not seeing the full referrer URL?](https://usefathom.com/docs/troubleshooting/referrer-policy): Explanation on why customers sometimes only see the referrer domain without the pathname included
- [Why am I seeing duplicate pathnames in my data?](https://usefathom.com/docs/troubleshooting/duplicate-pathnames): Learn why you may see duplicate page paths in your Fathom dashboard and how to fix them.
- [Why am I seeing UTM parameters I didn't make?](https://usefathom.com/docs/troubleshooting/utm): Since we launched UTM parameters in the dashboard, we’ve had a few questions from customers who may see UTM data they didn’t create.
- [Why are my stats different from other analytics?](https://usefathom.com/docs/troubleshooting/differences): If you compare Fathom to another analytics platform, the stats will undoubtedly vary.
- [Why is Fathom better than European-only providers?](https://usefathom.com/docs/troubleshooting/eu-only): “EU-only analytics” can also slow down your analytics for people not in the EU.
- [Why is my account locked?](https://usefathom.com/docs/troubleshooting/locked): Find out why your Fathom Analytics account is locked and how to resolve unpaid invoices or upgrade a plan that no longer fits your traffic.

## API Documentation

- [API Overview](https://usefathom.com/api/v1): Introduction to the Fathom Analytics API, including rate limits, authentication, pagination and errors
- [Account API](https://usefathom.com/api/v1/account): Retrieve account details and inspect the permissions on your API token
- [Sites API](https://usefathom.com/api/v1/sites): List, create, update, and delete sites
- [Events API](https://usefathom.com/api/v1/events): List, create, update, and delete events
- [Milestones API](https://usefathom.com/api/v1/milestones): List, create, update, and delete milestones
- [Reports API](https://usefathom.com/api/v1/reports): Generate flexible aggregation reports and fetch current visitor counts
- [API reference (Markdown)](https://usefathom.com/api/llms.txt): The entire API reference as a single LLM-friendly Markdown document
- [OpenAPI schema](https://usefathom.com/api/openapi.json): Machine-readable OpenAPI 3.1 schema for the API