# Customer value fit: original decision worksheet

Attribution: Jon Bishop. CC BY 4.0. Framework source: https://www.strategyzer.com/library/the-value-proposition-canvas

This is an original worksheet, not a copy of the source artifact.

## Decision

What decision must this exercise inform? Who owns it? What evidence would change it?

## Inputs

Collect specific customer situations, rank the consequences and connect each claimed benefit to a supported capability.

For each input, record: observation | source | date | affected population | confidence | unresolved question.

## Application

1. Define one concrete decision and comparison period.
2. Record evidence separately from estimates.
3. Apply the method and inspect the assumptions that drive the result.
4. State the next observation or test and its decision rule.

## Worked example — fictional

Fictional: an engineer needs to detect a broken deployment before customers report it. Verified alerts address that situation; a generic claim about productivity does not establish fit.

## Limits

Do not fill customer needs from internal imagination or assume every listed feature relieves an important pain.

## Output

Decision: ___
Evidence supporting it: ___
Contradictory or missing evidence: ___
Next action and owner: ___
Revisit when: ___