{
  "schema_version": 1,
  "slug": "marketing-frameworks",
  "title": "Marketing frameworks",
  "purpose": "Apply established methods to concrete marketing and product decisions.",
  "intro": "Each framework includes inputs, failure conditions, a fictional worked example and an original downloadable worksheet. Attribution stays with the primary framework source.",
  "updated_on": "2026-10-08",
  "license": "CC-BY-4.0",
  "attribution": "Jon Bishop",
  "selection_note": "A selected library for SaaS, AI and developer-tool founders. Source-backed observations are separate from our advice; inclusion is not a ranking or a tested performance claim.",
  "categories": {
    "prioritization": {
      "label": "Prioritization",
      "intro": "Choose what deserves an experiment or investment.",
      "compare": "Compare assumptions and uncertainty before comparing scores."
    },
    "strategy": {
      "label": "Strategy and customer value",
      "intro": "Explain the customer job, value and business assumptions.",
      "compare": "Separate customer evidence from a plausible team story."
    },
    "evaluation": {
      "label": "Evaluation and evidence",
      "intro": "Inspect a decision or experience with an explicit standard.",
      "compare": "Identify what the method can establish and what requires direct research."
    }
  },
  "filter_fields": {},
  "attribute_labels": {
    "open_source": "Open source",
    "self_hosted": "Self-hosted",
    "pricing": "Pricing model",
    "integration": "Verified connection",
    "subcategory": "Subcategory",
    "license": "License scope",
    "format": "Format",
    "provider": "Provider",
    "task": "Task",
    "artifact": "Page type",
    "pattern": "Pattern",
    "metric": "Metric",
    "period": "Data period",
    "cohort": "Cohort",
    "execution": "Execution",
    "output": "Output",
    "stage": "Use at this point"
  },
  "records": [
    {
      "slug": "rice",
      "title": "RICE prioritization",
      "category": "prioritization",
      "summary": "Reach, impact, confidence and effort help compare proposed work.",
      "use_when": "You need a structured decision rather than a universal marketing formula.",
      "limitations": "A score orders estimates; it does not demonstrate return or override dependencies.",
      "sources": [
        {
          "url": "https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/",
          "title": "RICE Prioritization Framework for Product Managers [+Examples]",
          "scope": "Primary page text retrieved; original interpretation is separate",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba8-b73b-701c-b17b-82d2fca4fa2a"
        }
      ],
      "sections": [
        {
          "heading": "Required inputs",
          "paragraphs": [
            "Estimate reach for the same period; state the impact scale; record the evidence behind confidence; estimate person-time."
          ]
        },
        {
          "heading": "Worked example \u2014 fictional",
          "paragraphs": [
            "Fictional: onboarding guidance reaches 100 accounts, impact 1, confidence 0.5, effort 2 person-months: score 25. A confidence change can reverse the ranking."
          ]
        },
        {
          "heading": "Original worksheet",
          "paragraphs": [
            "Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed."
          ]
        }
      ],
      "steps": [
        "Define the decision and gather the stated inputs.",
        "Apply the method while retaining uncertainty and contrary evidence.",
        "Choose a next observation and write the conditions for revisiting the decision."
      ],
      "attributes": {
        "format": [
          "Original Markdown worksheet"
        ]
      },
      "status": "Source reviewed; not hands-on tested",
      "reviewed_on": "2026-10-08",
      "resource_filename": "rice.md"
    },
    {
      "slug": "business-model",
      "title": "Business model assumptions",
      "category": "strategy",
      "summary": "Map the customers, delivery, revenue and operating assumptions of a business.",
      "use_when": "You need a structured decision rather than a universal marketing formula.",
      "limitations": "A completed canvas is a hypothesis map, not market validation. The original diagram is linked rather than reproduced.",
      "sources": [
        {
          "url": "https://www.strategyzer.com/library/the-business-model-canvas",
          "title": "Business Model Canvas \u2013 Download the Official Template",
          "scope": "Primary page text retrieved; original interpretation is separate",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba8-de73-734d-8487-6b9da2baea89"
        }
      ],
      "sections": [
        {
          "heading": "Required inputs",
          "paragraphs": [
            "Name the customer segment, value, channel, relationship, revenue, activities, resources, partners and costs."
          ]
        },
        {
          "heading": "Worked example \u2014 fictional",
          "paragraphs": [
            "Fictional: an API monitoring startup assumes small platform teams buy self-serve. Interview and billing evidence may instead reveal security review and annual procurement."
          ]
        },
        {
          "heading": "Original worksheet",
          "paragraphs": [
            "Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed."
          ]
        }
      ],
      "steps": [
        "Define the decision and gather the stated inputs.",
        "Apply the method while retaining uncertainty and contrary evidence.",
        "Choose a next observation and write the conditions for revisiting the decision."
      ],
      "attributes": {
        "format": [
          "Original Markdown worksheet"
        ]
      },
      "status": "Source reviewed; not hands-on tested",
      "reviewed_on": "2026-10-08",
      "resource_filename": "business-model.md"
    },
    {
      "slug": "value-proposition",
      "title": "Customer value fit",
      "category": "strategy",
      "summary": "Compare a customer\u2019s jobs, pains and gains with the value your offer can actually deliver.",
      "use_when": "You need a structured decision rather than a universal marketing formula.",
      "limitations": "Do not fill customer needs from internal imagination or assume every listed feature relieves an important pain.",
      "sources": [
        {
          "url": "https://www.strategyzer.com/library/the-value-proposition-canvas",
          "title": "Value Proposition Canvas \u2013 Download the Official Template",
          "scope": "Primary page text retrieved; original interpretation is separate",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba9-06de-71cb-a5ae-b46a1d2634f6"
        }
      ],
      "sections": [
        {
          "heading": "Required inputs",
          "paragraphs": [
            "Collect specific customer situations, rank the consequences and connect each claimed benefit to a supported capability."
          ]
        },
        {
          "heading": "Worked example \u2014 fictional",
          "paragraphs": [
            "Fictional: an engineer needs to detect a broken deployment before customers report it. Verified alerts address that situation; a generic claim about productivity does not establish fit."
          ]
        },
        {
          "heading": "Original worksheet",
          "paragraphs": [
            "Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed."
          ]
        }
      ],
      "steps": [
        "Define the decision and gather the stated inputs.",
        "Apply the method while retaining uncertainty and contrary evidence.",
        "Choose a next observation and write the conditions for revisiting the decision."
      ],
      "attributes": {
        "format": [
          "Original Markdown worksheet"
        ]
      },
      "status": "Source reviewed; not hands-on tested",
      "reviewed_on": "2026-10-08",
      "resource_filename": "value-proposition.md"
    },
    {
      "slug": "jobs-to-be-done",
      "title": "Jobs to be done",
      "category": "strategy",
      "summary": "Study the progress customers are trying to make and the outcomes they use to judge it.",
      "use_when": "You need a structured decision rather than a universal marketing formula.",
      "limitations": "This is an introduction to the cited approach, not a reproduction of proprietary research procedures or a claim that interviews quantify a market.",
      "sources": [
        {
          "url": "https://strategyn.com/jobs-to-be-done/",
          "title": "Jobs to Be Done (JTBD): The Original Framework by Tony Ulwick",
          "scope": "Primary page text retrieved; original interpretation is separate",
          "checked_on": "2026-10-08",
          "reference_id": "01a11baf-2b25-71d8-bfad-f58ef6cc0183"
        }
      ],
      "sections": [
        {
          "heading": "Required inputs",
          "paragraphs": [
            "Describe the situation and job independently of your product; collect interviews and observable success criteria."
          ]
        },
        {
          "heading": "Worked example \u2014 fictional",
          "paragraphs": [
            "Fictional: a founder wants to understand why qualified trials stall. The job could be diagnosing adoption barriers, rather than buying another dashboard."
          ]
        },
        {
          "heading": "Original worksheet",
          "paragraphs": [
            "Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed."
          ]
        }
      ],
      "steps": [
        "Define the decision and gather the stated inputs.",
        "Apply the method while retaining uncertainty and contrary evidence.",
        "Choose a next observation and write the conditions for revisiting the decision."
      ],
      "attributes": {
        "format": [
          "Original Markdown worksheet"
        ]
      },
      "status": "Source reviewed; not hands-on tested",
      "reviewed_on": "2026-10-08",
      "resource_filename": "jobs-to-be-done.md"
    },
    {
      "slug": "assumption-testing",
      "title": "Business assumption testing",
      "category": "evaluation",
      "summary": "Turn a business assumption into a question, evidence plan and decision rule.",
      "use_when": "You need a structured decision rather than a universal marketing formula.",
      "limitations": "The inspected source redirects to a broader testing course. This workbook is an original evidence-planning exercise, not the publisher\u2019s Test Card.",
      "sources": [
        {
          "url": "https://www.strategyzer.com/library/the-test-card",
          "title": "Mastering business testing: how to test and validate your business ideas with real customers",
          "scope": "Primary page text retrieved; original interpretation is separate",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba9-f904-778d-9059-c4c4cf8948ff"
        }
      ],
      "sections": [
        {
          "heading": "Required inputs",
          "paragraphs": [
            "Write the claim, what observation could contradict it, the population and the smallest informative test."
          ]
        },
        {
          "heading": "Worked example \u2014 fictional",
          "paragraphs": [
            "Fictional: five interviews may reveal repeated procurement barriers. They cannot establish that 60% of all target accounts share that barrier."
          ]
        },
        {
          "heading": "Original worksheet",
          "paragraphs": [
            "Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed."
          ]
        }
      ],
      "steps": [
        "Define the decision and gather the stated inputs.",
        "Apply the method while retaining uncertainty and contrary evidence.",
        "Choose a next observation and write the conditions for revisiting the decision."
      ],
      "attributes": {
        "format": [
          "Original Markdown worksheet"
        ]
      },
      "status": "Source reviewed; not hands-on tested",
      "reviewed_on": "2026-10-08",
      "resource_filename": "assumption-testing.md"
    },
    {
      "slug": "usability-heuristics",
      "title": "Usability heuristic review",
      "category": "evaluation",
      "summary": "Inspect interface problems against established usability principles before testing with users.",
      "use_when": "You need a structured decision rather than a universal marketing formula.",
      "limitations": "Reviewer judgments identify potential problems; they do not measure user success or conversion effects.",
      "sources": [
        {
          "url": "https://www.nngroup.com/articles/ten-usability-heuristics/",
          "title": "10 Usability Heuristics for User Interface Design - NN/G",
          "scope": "Primary page text retrieved; original interpretation is separate",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba9-2fdd-7172-9dbe-a14ac493e6cf"
        }
      ],
      "sections": [
        {
          "heading": "Required inputs",
          "paragraphs": [
            "Walk one task and note system feedback, language, control, consistency, errors, recognition and recovery."
          ]
        },
        {
          "heading": "Worked example \u2014 fictional",
          "paragraphs": [
            "Fictional: a signup validation message says invalid input without explaining the format. Record that concrete recovery problem and test the revised wording."
          ]
        },
        {
          "heading": "Original worksheet",
          "paragraphs": [
            "Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed."
          ]
        }
      ],
      "steps": [
        "Define the decision and gather the stated inputs.",
        "Apply the method while retaining uncertainty and contrary evidence.",
        "Choose a next observation and write the conditions for revisiting the decision."
      ],
      "attributes": {
        "format": [
          "Original Markdown worksheet"
        ]
      },
      "status": "Source reviewed; not hands-on tested",
      "reviewed_on": "2026-10-08",
      "resource_filename": "usability-heuristics.md"
    },
    {
      "slug": "competitive-usability",
      "title": "Competitive usability evaluation",
      "category": "evaluation",
      "summary": "Compare how users attempt equivalent tasks across products.",
      "use_when": "You need a structured decision rather than a universal marketing formula.",
      "limitations": "A product feature checklist is not a usability study. Brand familiarity, order and task equivalence can distort comparisons.",
      "sources": [
        {
          "url": "https://www.nngroup.com/articles/competitive-usability-evaluations/",
          "title": "Competitive Usability Evaluations: Definition - NN/G",
          "scope": "Primary page text retrieved; original interpretation is separate",
          "checked_on": "2026-10-08",
          "reference_id": "01a11ba9-5a79-7108-8b11-5ec4701d1878"
        }
      ],
      "sections": [
        {
          "heading": "Required inputs",
          "paragraphs": [
            "Define the same job, recruit the relevant users and use a consistent task and observation procedure."
          ]
        },
        {
          "heading": "Worked example \u2014 fictional",
          "paragraphs": [
            "Fictional: compare how participants locate a pricing estimate for the same workload. Record completion and confusion, rather than ranking the prettiest page."
          ]
        },
        {
          "heading": "Original worksheet",
          "paragraphs": [
            "Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed."
          ]
        }
      ],
      "steps": [
        "Define the decision and gather the stated inputs.",
        "Apply the method while retaining uncertainty and contrary evidence.",
        "Choose a next observation and write the conditions for revisiting the decision."
      ],
      "attributes": {
        "format": [
          "Original Markdown worksheet"
        ]
      },
      "status": "Source reviewed; not hands-on tested",
      "reviewed_on": "2026-10-08",
      "resource_filename": "competitive-usability.md"
    }
  ],
  "collections": [],
  "methodology": [
    {
      "heading": "Selection",
      "paragraphs": [
        "Resources must answer a distinct founder question and have concrete instructions, tradeoffs and source links. Inventory is deliberately selected rather than exhaustive."
      ]
    },
    {
      "heading": "Evidence and interpretation",
      "paragraphs": [
        "Firecrawl retrieved primary pages and files. Entries say whether the source file or a search excerpt was reviewed. No product installation, conversion test or external AI execution is implied by source inspection."
      ]
    },
    {
      "heading": "Dates and maintenance",
      "paragraphs": [
        "The review date is the source inspection date. Dynamic plans, product features and repository files may change; verify the linked current source before acting."
      ]
    }
  ]
}