# Conference meetings and follow-up kit

Copy into your preferred editor. Use public event information and permitted participation features. Record only the business context needed to keep promises and evaluate fit. Requested follow-up is not permission for unrelated subscriptions.

## Event brief

- Event and date:
- Primary outcome: customer learning / new opportunity / existing deal progress / partnership:
- Audience and evidence they will attend:
- Direct cost and preparation/follow-up time:
- Why this event is preferable to another way of reaching them:
- Useful resource or demo to share:
- Rules or restrictions to verify:
- Meeting capacity:
- Owner and post-event review date:

## Target and meeting log

| Person / company | Role | Evidence of relevance and attendance | Unknowns | Appropriate contact route | Invitation / meeting status | Planned time / place |
|---|---|---|---|---|---|---|
| | | | | | | |

## Conversation and follow-up log

| Person / company | Context | Problem in their words | Current workaround | Timing / buyer / fit unknowns | Agreed next action | Owner / due date | Follow-up status |
|---|---|---|---|---|---|---|---|
| | | | | | | | |

## Questions

1. How are you handling this today?
2. What tends to go wrong?
3. What happens when it does?
4. Who gets involved in fixing or evaluating it?
5. Is improving this a current priority or something you're exploring?
6. Would a resource, demonstration or later conversation be useful?

## Message templates

Invitation: “Hi [name] — I saw [specific public event/work context]. I'm working on [relevant problem] and would enjoy comparing notes about [specific question]. If you have [short slot] at [place/time], would a conversation be useful? Happy to send [real resource] either way.”

Follow-up: “Hi [name] — good talking at [context]. You mentioned [problem]. Here's [the promised resource]; [specific section] relates to what we discussed. [Restate the agreed next step, or offer an appropriate optional step].”

## Fictional completed record

- Person/company: Maya, platform engineer at ExampleCo.
- Context: Webhook reliability session; company and problem fit remain to be confirmed.
- Problem: Difficulty connecting failed deliveries with support tickets.
- Next action: Send the debugging example, using the contact route Maya provided for this purpose.
- Owner/due: Founder, next working day.
- Status: Resource requested; no sales meeting or buying intent established.

## Event review

- Relevant conversations:
- Agreed next steps:
- Completed qualified meetings:
- Evaluations:
- New customers, when observable:
- Existing-deal progress, recorded separately:
- Direct costs:
- Preparation, attendance and follow-up time:
- Lessons and next event decision:

Example arithmetic: $1,500 direct cost / 5 completed qualified meetings = $300 direct cost per meeting. This excludes labor/time costs and is not customer acquisition cost.


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Original resource by Jon Bishop. CC BY 4.0. Illustrative examples are not customer results.