Developer tools
Help developers see how your tool fits their workflow, experience its value, and make the case for wider adoption.
SPECIALIST IN EARLY-STAGE B2B + B2D GROWTH
I specialize in growing early-stage developer tools, data products, and AI products. I combine deep B2B/B2D marketing expertise, technical fluency, and AI-native execution across SEO/AEO, paid acquisition, content, and conversion.

I’m Jon. I combine B2B/B2D marketing experience, buyer insight, and technical fluency to grow your product.
I use AI to quickly develop a deep understanding of your technology, your customers, and the decisions behind each purchase. That understanding shapes your positioning, your campaigns, and the path from first discovery to adoption—for people and the agents working on their behalf.
I’m an AI-native marketer with extensive experience using it for research, analysis, and automation. A grounding in code—built before AI coding tools—helps me turn that experience into practical tools and faster execution.
You work directly with me, from the first recommendation through execution.
Whether you’re bringing a product to market or building on early traction, your marketing needs to make a complex product easy to understand—and worth choosing. I work with technical founders at that stage.
Help developers see how your tool fits their workflow, experience its value, and make the case for wider adoption.
Translate your capabilities into the use cases and business outcomes that matter to the teams evaluating your product.
Give buyers a clear reason to choose your product, with specific use cases and evidence of what it can do.
I bring deep expertise across search, paid acquisition, content, conversion, and marketing operations. I can coach your team through the work or take ownership of building, launching, and improving it myself—with the same high standard across every channel.
From a single channel to a broader growth program, I build, run, and improve the work—with research and measurement built into the execution.
Discuss your growth ↗Founders share their experience of my advice, approach, and work.
Jon’s workshop was a game-changer, giving us a clear roadmap for niche-focused SaaS marketing strategy.
Jon provided exceptionally practical marketing insights for Compify.
Reserved for a real, approved founder quote. No testimonial has been supplied yet.
Visit Firewall Academy ↗With coaching, I set direction with your team, review the work, and help improve execution. With my hands-on plan, I build, launch, and manage your marketing myself. I’ll recommend the right fit for your priorities and team.
Your team handles execution. I help set priorities, review the work, and guide the decisions that shape your next stage of growth.
I take ownership of building, launching, and improving your campaigns, using customer insight and performance data to guide the work.
Audit your README, plan your first marketing hire, or research your next channel. These tools and guides help you turn a growth question into a practical next step.
Assess your website, messaging, and marketing priorities.
↗FIND / 02Find distribution opportunities, data sources, and marketing software.
↗READ / 03Work through SaaS growth and developer adoption with practical guides.
↗BUILD / 04Use open-source AI skills for marketing strategy, research, and acquisition.
↗I’ll get to know your product and goals, help identify where marketing can make the biggest difference, and recommend how we could work together. A conversation is enough to get started.
Book a growth call ↗