Analytics and measurement
Data analysis
Connect marketing activity to signup, activation, retention and customer quality using clear definitions and usable data.
Published skill · source reviewed
When this is useful
Your analytics are inconsistent, you do not know what to track, or channel reports stop at traffic and leads.
What to bring
Business question, identity and event definitions, analytics setup, relevant exports, acquisition data and product usage or retention records.
What you can work toward
A measurement plan or analysis covering event tracking, funnel stages, cohorts and the connection between acquisition and product outcomes.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Analyze this acquisition and activation export for a business analytics product. Check definitions and missing data before comparing which channels produce retained customers.
How to judge the result
Reconcile denominators, time windows and identity units. Keep descriptive findings separate from causal claims and proposed experiments.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Reconcile denominators, time windows and identity units. Keep descriptive findings separate from causal claims and proposed experiments.
Limits and tradeoffs
Analysis quality depends on the supplied data and identity rules. Associations do not establish causality, and missing events or mixed cohorts can distort conclusions.