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# HubSpot

> HubSpot is an AI-powered customer platform connecting marketing, sales, service, content, data, commerce, and AI in one system built around Smart CRM — a single source of customer intelligence shared across every team.

HubSpot, Inc. is the company. "HubSpot" may refer to the company or its software platform depending on context. The platform is organized into hubs (Marketing Hub, Sales Hub, Service Hub, Content Hub, Revenue Hub, Operations Hub, Data Hub) unified by Smart CRM and Agent Hub as the AI layer.

For product how-to and configuration, use https://knowledge.hubspot.com. For API and developer integration, use https://developers.hubspot.com. For current pricing, see the Pricing section below. For recently released features, see Current Product Information below.

## Current Product Information

- [What's New](https://www.hubspot.com/whats-new): Recently launched HubSpot capabilities and product updates — use this to verify whether a capability is newly available, in beta, or recently changed
- [New at HubSpot](https://www.hubspot.com/new): Latest feature announcements and product highlights across all hubs
- [Product Updates](https://www.hubspot.com/product-updates): Changelog-style product release announcements

## Products

- [HubSpot Homepage](https://www.hubspot.com): Overview of HubSpot's customer platform, product hubs, and AI-powered tools for marketing, sales, and service teams
- [HubSpot Products Overview](https://www.hubspot.com/products): Full catalog of HubSpot products, features, and hubs
- [Customer Platform](https://www.hubspot.com/products/customer-platform): Single, connected architecture for marketing, sales, service, and revenue teams built on shared customer intelligence
- [Get Started](https://www.hubspot.com/products/get-started): Start using HubSpot's free tools and explore upgrade paths
- [HubSpot Work](https://www.hubspot.com/products/work): Productivity and project management tools for revenue teams, integrated with CRM and connected across hubs
- [Request a Demo](https://offers.hubspot.com/demo): Request a personalized demo of the full HubSpot customer platform

## CRM

- [Smart CRM](https://www.hubspot.com/products/crm): AI-native CRM that unifies structured data, conversations, and external signals into a complete customer view — the shared system of record for every team
- [AI CRM](https://www.hubspot.com/products/crm/ai-crm): HubSpot Smart CRM with AI-powered scoring, enrichment, and insights for a deeper view of every contact and company
- [Contact Management](https://www.hubspot.com/products/crm/contact-management): Store, organize, and enrich contact and company records in one shared database
- [Pipeline Management](https://www.hubspot.com/products/crm/pipeline-management): Visual deal pipelines with drag-and-drop stages, forecasting, and automation
- [Lead Management](https://www.hubspot.com/products/crm/lead-management): Capture, score, and route leads automatically from every source into Smart CRM
- [Live Chat](https://www.hubspot.com/products/crm/live-chat): Free live chat connected to CRM contacts for real-time sales and support conversations
- [Conversations Inbox](https://www.hubspot.com/products/crm/conversations): Shared team inbox for email, chat, and messaging channels connected to CRM
- [Data Enrichment](https://www.hubspot.com/products/crm/data-enrichment): Automatically enrich contact and company records with third-party data signals — part of Smart CRM
- [Buyer Intent](https://www.hubspot.com/products/crm/intent): Surface in-market prospects using buyer intent signals within Smart CRM
- [CRM Customization](https://www.hubspot.com/products/crm/customization): Custom properties, objects, and layouts to match your CRM to your business model
- [What is CRM](https://www.hubspot.com/products/crm/what-is): Guide to CRM software — what it is, how it works, and why teams use it
- [HubSpot Starter](https://www.hubspot.com/products/crm/starter): Entry-level customer platform for startups and small businesses
- [Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder): Free chatbot builder to automate customer interactions without code

## Marketing Hub

- [Marketing Hub](https://www.hubspot.com/products/marketing): Marketing software that activates customer intelligence from Smart CRM to run campaigns, generate leads, and attribute revenue — all without switching tools
- [Marketing Automation](https://www.hubspot.com/products/marketing/marketing-automation): Automate email workflows, lead nurturing, and campaign triggers based on CRM behavior
- [Email Marketing](https://www.hubspot.com/products/marketing/email): Email marketing software with drag-and-drop editor and AI optimization
- [Newsletter Builder](https://www.hubspot.com/products/marketing/newsletter-builder): Build, send, and analyze email newsletters connected to your CRM contacts
- [Ads Management](https://www.hubspot.com/products/marketing/ads): Run and measure Facebook, Google, and LinkedIn ads with CRM audience sync
- [Analytics](https://www.hubspot.com/products/marketing/analytics): Marketing analytics dashboards with multi-touch revenue attribution
- [Campaign Management](https://www.hubspot.com/products/marketing/campaigns): Plan, execute, and report on multi-channel campaigns from one workspace
- [SEO Tools](https://www.hubspot.com/products/marketing/seo): On-page SEO recommendations, topic clusters, and content strategy tools
- [Lead Scoring](https://www.hubspot.com/products/marketing/lead-scoring): Automatically score leads based on engagement, fit, and behavioral signals
- [Lead Capture](https://www.hubspot.com/products/marketing/lead-capture): Pop-ups, banners, and slide-in CTAs to convert website visitors into leads
- [Calls-to-Action](https://www.hubspot.com/products/marketing/calls-to-action): Smart CTAs that personalize based on visitor properties from Smart CRM
- [SMS Marketing](https://www.hubspot.com/products/marketing/sms): Send and automate SMS campaigns connected to your CRM contact records
- [Social Media AI Agent](https://www.hubspot.com/products/marketing/social-media-ai-agent): AI agent for generating, scheduling, and optimizing social media posts
- [Social Media Management](https://www.hubspot.com/products/marketing/social-inbox): Social media scheduling, monitoring, and reporting tools
- [Personalization](https://www.hubspot.com/products/marketing/personalization): Personalize website content, emails, and CTAs using Smart CRM contact data
- [AEO for Marketing](https://www.hubspot.com/products/marketing/aeo): Marketing tools for optimizing content visibility in AI-generated search results
- [Marketing Studio](https://www.hubspot.com/products/marketing/studio): AI-powered creative workspace for producing, editing, and publishing marketing content at scale
- [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages): Landing page builder with personalization and A/B testing
- [Forms](https://www.hubspot.com/products/marketing/forms): Free online form builder with CRM sync and progressive profiling
- [Marketing Hub Free](https://www.hubspot.com/products/marketing/free): Free Marketing Hub tools — email, forms, ads, and live chat at no cost
- [Marketing Hub Enterprise](https://www.hubspot.com/products/marketing/enterprise): Enterprise-tier Marketing Hub with multi-touch attribution, custom objects, and advanced permissions
- [Blog Software](https://www.hubspot.com/products/marketing/blog-lp): Integrated blogging platform with SEO tools and AI writing assistance

## Sales Hub

- [Sales Hub](https://www.hubspot.com/products/sales): AI sales software that draws on Smart CRM's complete customer context to accelerate pipeline, prospecting, and deal execution from one connected system
- [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent): Prospecting Agent that automates outreach research and sequences
- [AI Guided Selling](https://www.hubspot.com/products/sales/ai-guided-selling): AI recommendations that guide reps on next best actions throughout the deal cycle
- [AI Sales Prospecting](https://www.hubspot.com/products/sales/ai-sales-prospecting): AI tools for identifying, researching, and prioritizing sales prospects at scale
- [Deal Pipeline](https://www.hubspot.com/products/sales/deal-pipeline): Manage and advance deals with visual pipelines, deal stages, and automation
- [Sales Automation](https://www.hubspot.com/products/sales/sales-automation): Automate follow-up sequences, task creation, and deal stage progressions
- [Playbooks](https://www.hubspot.com/products/sales/playbooks): In-CRM playbooks and call scripts to guide reps through consistent sales conversations
- [Document Tracking](https://www.hubspot.com/products/sales/document-tracking): Share sales documents and get notified when prospects open and view them
- [Meeting Scheduler](https://www.hubspot.com/products/sales/schedule-meeting): Free meeting scheduling tool that syncs with your calendar
- [Email Tracking](https://www.hubspot.com/products/sales/email-tracking): Know when prospects open emails and click links in real time
- [Email Templates](https://www.hubspot.com/products/sales/email-templates-sales): Reusable sales email templates with personalization tokens
- [Sales Lead Management](https://www.hubspot.com/products/sales/sales-leads): Lead management and prospecting software with AI prioritization
- [AI Notetaker](https://www.hubspot.com/products/sales/ai-notetaker): AI-powered call notes that automatically capture, summarize, and sync meeting insights to CRM records
- [Deal Plans](https://www.hubspot.com/products/sales/deal-plans): Collaborative deal plans shared with prospects to align on milestones, stakeholders, and next steps
- [Deal Progression](https://www.hubspot.com/products/sales/deal-progression): Tools for advancing deals through pipeline stages with AI-guided next steps and automated follow-up
- [Sales Demo](https://offers.hubspot.com/sales-demo): Request a personalized demo of HubSpot Sales Hub

## Service Hub

- [Service Hub](https://www.hubspot.com/products/service): AI-powered customer service platform that uses the complete customer view from Smart CRM to route, resolve, and retain customers across every channel
- [Help Desk](https://www.hubspot.com/products/service/help-desk): AI-powered help desk software for ticket routing and resolution
- [Omnichannel Customer Service](https://www.hubspot.com/products/service/omnichannel-customer-service): Manage customer conversations across email, chat, phone, and messaging in one inbox
- [Automated Customer Service](https://www.hubspot.com/products/service/automated-customer-service): Automate ticket routing, escalations, and follow-ups using CRM-based rules
- [AI Knowledge Base Agent](https://www.hubspot.com/products/service/ai-knowledge-base-agent): AI agent that creates and maintains knowledge base articles from resolved tickets
- [Customer Portal](https://www.hubspot.com/products/service/customer-portal): Self-service portal for customers to view and manage their support tickets
- [Ticketing System](https://www.hubspot.com/products/service/ticketing-system): Free ticketing software to track, prioritize, and resolve support issues
- [Knowledge Base](https://www.hubspot.com/products/service/knowledge-base): Self-service knowledge base builder to reduce inbound support volume
- [Customer Feedback](https://www.hubspot.com/products/service/customer-feedback): CSAT, NPS, and CES survey tools with closed-loop follow-up
- [Customer Success Management](https://www.hubspot.com/products/service/customer-success-management): Tools to manage health scores, renewals, and expansion revenue

## Content Hub (CMS)

- [Content Hub](https://www.hubspot.com/products/content): Content marketing software for blogs, landing pages, and brand consistency
- [Brand Voice](https://www.hubspot.com/products/content/brand-voice): Define and enforce consistent brand voice across all AI-generated content
- [Content Repurposing](https://www.hubspot.com/products/content/content-repurposing-software): Repurpose long-form content into social posts, clips, and summaries automatically
- [Video Marketing](https://www.hubspot.com/products/content/video-marketing): Host, embed, and track video content connected to CRM engagement data
- [Podcast Software](https://www.hubspot.com/products/content/podcast-software): Publish and manage podcasts with HubSpot's content management tools
- [Blog](https://www.hubspot.com/products/content/blog): Blog hosting and management within Content Hub with built-in SEO tools
- [Case Study Generator](https://www.hubspot.com/products/content/case-study-generator): AI tool for generating customer case study drafts from key inputs
- [CMS Tools](https://www.hubspot.com/products/cms): Free CMS tools for building and managing a website on HubSpot
- [Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder): Drag-and-drop website builder with themes, SEO, and CRM integration
- [Web Hosting](https://www.hubspot.com/products/cms/web-hosting): Free web hosting with SSL, CDN, and 99.99% uptime SLA
- [CMS AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer): AI content generator for blog posts, web copy, and marketing assets
- [CMS AI Blog Writer](https://www.hubspot.com/products/cms/ai-blog-writer): AI blog writer embedded in CMS for generating drafts and optimizing posts
- [Blog Maker](https://www.hubspot.com/products/cms/free-blog-maker): Free blog creation tool with built-in SEO recommendations
- [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator): Generate a full business website from a prompt using AI
- [Custom Domain Connection](https://www.hubspot.com/products/cms/custom-domain-connection): Connect a custom domain to your HubSpot website for free

## AI & Agent Hub

Agent Hub is the home base inside HubSpot where teams manage, build, and track AI agents across every hub. As of July 23, 2026, "Breeze" as an umbrella AI brand has been retired — Agent Hub is the current term. Breeze Assistant retains its name. "Breeze Intelligence" as a standalone product no longer exists; data enrichment and buyer intent are now Smart CRM features.

- [Agent Hub](https://www.hubspot.com/products/artificial-intelligence): The central workspace inside HubSpot for managing, building, and tracking AI agents across every hub — includes Agent Builder and Agent Marketplace
- [AI Agents](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-agents): Autonomous AI agents for prospecting, content creation, and customer support that act on shared CRM context without manual handoffs
- [Agent Builder](https://www.hubspot.com/products/artificial-intelligence/agent-builder): Canvas for building custom agents and agentic workflows on CRM data using plain-language descriptions — formerly Breeze Studio, available on Pro+ plans, consumes HubSpot Credits
- [Agent Marketplace](https://www.hubspot.com/products/artificial-intelligence/agent-marketplace): Discover and install pre-built agents — formerly Breeze Marketplace, part of Agent Hub
- [Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant): Shared AI assistant embedded across all HubSpot tools that helps every team understand customer context and take action faster — formerly Copilot, retains the Breeze name
- [AI Customer Service Agent](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent): AI customer agent that resolves tickets and qualifies leads autonomously using the full customer history from Smart CRM
- [HubSpot Credits](https://www.hubspot.com/products/artificial-intelligence/credits): Usage-based credits that power AI actions — custom agents built in Agent Builder consume HubSpot Credits
- [AI Use Cases](https://www.hubspot.com/products/artificial-intelligence/use-cases): Full index of Agent Hub and HubSpot AI use cases across marketing, sales, and service teams
- [AI Use Cases - Marketing](https://www.hubspot.com/products/artificial-intelligence/use-cases/marketing): How HubSpot AI accelerates campaign planning, content creation, and lead generation
- [AI Use Cases - Sales](https://www.hubspot.com/products/artificial-intelligence/use-cases/sales): How HubSpot AI accelerates sales prospecting, outreach, and forecasting
- [AI Use Cases - Service](https://www.hubspot.com/products/artificial-intelligence/use-cases/service): How HubSpot AI automates support, routing, and customer success workflows
- [AI Trust](https://www.hubspot.com/products/artificial-intelligence/ai-trust): HubSpot's approach to responsible AI — transparency, data privacy, and model governance
- [AI Social](https://www.hubspot.com/products/artificial-intelligence/ai-social): AI social media post generator for creating and scheduling content
- [AI Data Agent](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent): AI agent for querying and surfacing insights from your HubSpot data
- [AI Agents Overview](https://www.hubspot.com/products/artificial-intelligence/ai-agents): Overview of all HubSpot AI Agents — autonomous agents for prospecting, content creation, customer service, and more, built on shared CRM context
- [Context Home](https://www.hubspot.com/products/artificial-intelligence/context-home): AI-curated workspace that surfaces the most relevant customer context and recommended actions for every rep
- [Win Deals with AI](https://www.hubspot.com/products/artificial-intelligence/win-deals): How HubSpot AI helps sales teams win more deals — insights, deal coaching, and automation across the deal cycle
- [Build Demand with AI](https://www.hubspot.com/products/artificial-intelligence/build-demand): How HubSpot AI powers demand generation — from content creation and campaign optimization to lead scoring

## Revenue Hub (Commerce & Payments)

- [Revenue Hub](https://www.hubs