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J·BJon BishopIndependent growth marketer

Marketing data and research

Marketing data sources for SaaS and developer founders

Find external data for market research, competitor analysis and content: data tools, public datasets, industry benchmarks, surveys and reports. Compare coverage, access and limitations.

300 sources14 categories

18 sources match your filters

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Economic indicatorsAccount or API key

Bureau of Economic Analysis Data API

Compare regional output, employment, income, industry activity and other macroeconomic context.

Coverage: United States, states, counties, metropolitan areas, countries and industries by dataset · National accounts, regional income and employment, industry and international data

Official national, regional and industry statisticsFree
Economic indicatorsPublic access

World Bank Indicators API

Compare country-level macroeconomic, demographic and development context when considering international markets.

Coverage: Countries and economies; some subnational or groupings by series · Thousands of time-series indicators across many source databases

International development indicatorsPrice not confirmed
Economic indicatorsPublic access

Eurostat Statistics and SDMX APIs

Find comparable European business, population, labor and digital-economy statistics for a defined dataset and period.

Coverage: European Union, member states and supported subnational geographies · Dataset-specific statistical observations and metadata

Official European statisticsPrice not confirmed
Economic indicatorsPublic access

OECD Data Explorer API

Retrieve comparative country-level measures and their dimensions from OECD datasets.

Coverage: OECD members and other covered economies, depending on dataset · SDMX data and structural metadata by dataset

International official statisticsFree
Economic indicatorsPublic data

FRED API

Add economic context such as rates, employment, prices or output to market and business analysis.

Coverage: United States and international series published in FRED · Economic time series by observation date and series

Public economic data APIPrice not confirmed
Economic indicatorsPublic

Eurostat Data API

Add comparable European business, labor, demographic, ICT, and innovation indicators to regional market sizing and data products. Useful for founders selling across Europe or building data products that need official, cross-country indicators around technology and adoption.

Coverage: Use the geography stated by the source; coverage can vary by dataset and release. · Add comparable European business, labor, demographic, ICT, and innovation indicators to regional market sizing and data products.

Official European statistics APIPrice not confirmed
Economic indicatorsAccount or API key

U.S. Bureau of Economic Analysis (BEA) Data

Estimate software/data-sector demand, regional opportunity, industry growth, R&D intensity, and macro scenarios for pricing or expansion plans. The software and R&D investment series are directly relevant to developer-tool markets and data-product TAM models.

Coverage: Use the geography stated by the source; coverage can vary by dataset and release. · Estimate software/data-sector demand, regional opportunity, industry growth, R&D intensity, and macro scenarios for pricing or expansion plans.

National economic and industry statisticsPrice not confirmed
Economic indicatorsAccount or API key

UK Office for National Statistics API

Analyze UK labor, business, population, regional, economic, and technology-adjacent indicators for market sizing and localization. A practical official API for UK-focused developer products, data enrichment, and reproducible market research without relying on commercial panels.

Coverage: Use the geography stated by the source; coverage can vary by dataset and release. · Analyze UK labor, business, population, regional, economic, and technology-adjacent indicators for market sizing and localization.

National statistics and public datasetsPrice not confirmed
Economic indicatorsPublic

Statistics Canada Web Data Service

Build Canadian market sizing, regional business and labor indicators, sector analysis, and recurring economic-data feeds for SaaS planning and customer research. Strong fit for founders expanding developer/data products into Canada or comparing Canadian demand and economic conditions with other markets.

Coverage: Use the geography stated by the source; coverage can vary by dataset and release. · Build Canadian market sizing, regional business and labor indicators, sector analysis, and recurring economic-data feeds for SaaS planning and customer research.

National statistical dataPrice not confirmed
Economic indicatorsPublic

Australian Bureau of Statistics Data APIs

Analyze Australian business, population, labor, and economic conditions; create country-specific benchmarks and data-driven market-entry dashboards for developer and data SaaS. Strong fit for founders needing a trustworthy Australia-specific public-data layer for segmentation, market sizing, and localized product research.

Coverage: Use the geography stated by the source; coverage can vary by dataset and release. · Analyze Australian business, population, labor, and economic conditions; create country-specific benchmarks and data-driven market-entry dashboards for developer and data SaaS.

National statistical dataPrice not confirmed
Economic indicatorsPublic

Eurostat Data Web Services

Localize a developer-tool market-entry model across European countries using official ICT employment, enterprise, labor, and business indicators exposed through machine-readable services. Strong for founders selling across Europe who need comparable country-level demand, workforce, enterprise, or digitalization signals rather than U.S.-only benchmarks.

Coverage: Use the geography stated by the source; coverage can vary by dataset and release. · Localize a developer-tool market-entry model across European countries using official ICT employment, enterprise, labor, and business indicators exposed through machine-readable services.

European labor, business, ICT, and skills statistics APIPrice not confirmed
Economic indicatorsPortal/API

IMF World Economic Outlook database

Macro market sizing, forecasts, inflation, unemployment and trade

Coverage: Global countries and country groups · Annual; country/aggregate; 1980-present plus projections

Official macroeconomic databasePrice not confirmed
Economic indicatorsOpen access

Stats NZ

New Zealand population, GDP, economic, social, and environmental analysis

Coverage: New Zealand; national, regional, and local statistics · Indicator/table, geography, period, demographic/economic/social measure

national official statistics portalPrice not confirmed
Economic indicatorsPublic download

UK Office for National Statistics published economy datasets

UK demand, inflation, productivity, labor and sector benchmarking

Coverage: United Kingdom · Dataset/time-series dependent; national and subnational

Official UK statistical datasetsPrice not confirmed
Economic indicatorsPublic international data

UN System Data Commons

Global public-statistics research, country sizing and development-market analysis

Coverage: Global countries and territories · Indicator, country, organization, topic and time

United Nations system statistics portalPrice not confirmed
Economic indicatorsPublic download/API account

WTO Stats Portal

International market sizing and trade opportunity analysis

Coverage: Global economies · Annual, quarterly and monthly; trade/tariffs/services indicators

Official trade statistics portalPrice not confirmed
Economic indicatorsPublic dataset and article

Eurostat: Use of Artificial Intelligence in Enterprises

Compare business AI adoption across European markets and sectors when estimating audience readiness.

Coverage: European Union; enterprises with 10+ employees and self-employed persons · AI adoption by country, industry, enterprise size and technology category

Official enterprise technology adoption statisticsFree
Economic indicatorsPublic data download

Federal Reserve Bank of Atlanta Survey of Business Uncertainty

Add business outlook context to market research and compare expectations across firms and industries.

Coverage: United States; broad firm-size and industry coverage except agriculture and government · One-year-ahead employment and sales expectations and uncertainty distributions

Monthly firm expectations panel and public dataFree
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