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J·BJon BishopIndependent growth marketer

Channels, launch and content · Complete original downloadable resource

Technical content planning

An editable technical content planning workbook with prompts, tables and a concrete output.

When this is useful

You are about to run this process and need one reusable working document.

What the workbook covers

Topic selection

Production brief

Acceptance and outcome

Use with real evidence

Download the full Markdown resource, replace placeholders with your situation and retain sources beside claims. Keep unanswered questions visible rather than filling them with plausible guesses.

Put it to work

  1. Read the full worksheet and define the decision it supports.
  2. Fill the relevant tables using dated observations and explicit assumptions.
  3. Review the output with its owner and record the next decision.

Limits and tradeoffs

The worksheet structures work; it does not supply missing customer evidence or guarantee a business result. Adapt examples and assign a responsible owner.

Worksheet preview

# Technical content brief and topic worksheet

Define a reader task and a verifiable answer. Examples are fictional; missing evidence stays missing.

## Topic selection

| Reader task | Source and date | Consequence | Existing answer | Material we can demonstrate | Effort/reviewer | Decide: brief, investigate, or defer |
|---|---|---|---|---|---|---|
| Fill in | Fill in | Fill in | Fill in | Fill in | Fill in | Fill in |

Fictional candidate: diagnose duplicate webhook deliveries without repeating an order write. A working synthetic example and recurring implementation questions support a brief. An unsupported integration requires a compatibility decision rather than a tutorial promise.

## Production brief

- Owner and reviewer:
- Reader, context, and starting knowledge:
- Task and expected output:
- Format: tutorial, reference, troubleshooting, comparison, or another justified format:
- Scope and boundaries:
- Primary sources and approved input material:
- Supported environment and relevant versions:
- Sample inputs and whether they are synthetic:
- Steps, expected output, and failure cases:
- Starting-point test and reviewer result:
- Known limitations:
- Relevant next action:
- Distribution route and prerequisites:
- Complete production/review capacity:
- Maintenance owner and review trigger:

## Acceptance and outcome

- Does the piece deliver the stated task?
- Can a reviewer reproduce it from the documented starting point?
- Are product claims supported and current?
- Are confidential details removed or approved?
- Does the next action fit the reader's task?
- What evidence will show relevant use?
- Questions or failures found after release:
- Next correction or topic decision:


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Original resource by Jon Bishop. CC BY 4.0. Illustrative examples are not customer results.
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