Frigade

When this is useful

Good fit for a SaaS growth-engineering team that wants in-product onboarding, answers and guided activation tied to the application rather than a separate help center or rigid no-code tour builder.

Verified product and commercial scope

Developer-first in-product assistant and product-adoption platform that learns a product by using it, answers questions, provides guided workflows and can take actions through an Assist API, SDK and configured tools.

Pricing model: Hosted subscription with a Growth plan and custom Enterprise; self-hosting with customer LLM keys is an Enterprise capability. Growth starts at $1,000/month and includes 2 product agents, 2,500 queries and unlimited seats; Enterprise is custom and adds scale discounts, analytics integrations, mobile SDK and self-hosting.

License and deployment: Hosted service with US or EU data residency; the product page says self-hosting with the customer’s own LLM keys is available, and the pricing page places it in Enterprise.

A useful evaluation

Good fit for a SaaS growth-engineering team that wants in-product onboarding, answers and guided activation tied to the application rather than a separate help center or rigid no-code tour builder.

Check included usage, deployment requirements, and what moves to a higher or custom tier before comparing cost.

Put it to work

1. Write the job and smallest successful outcome this tool should support.
2. Compare one realistic workload or workflow against the published plan and deployment conditions.
3. Record likely growth costs and validate the fit with the people who will operate the tool.

Limits and tradeoffs

The self-serve Growth tier is already $1,000/month and excludes analytics integrations, mobile SDK and self-hosting, which are listed under Enterprise.