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J·BJon BishopIndependent growth marketer

Experimentation and conversion · Source reviewed; not hands-on tested

GrowthBook core

An open-core feature flag and experiment platform with MIT core code, commercial directories, webhooks and a REST API.

Reviewed 2026-10-08

When this is useful

You have an experiment hypothesis, assignment plan and trustworthy outcome events.

Verified scope

An open-core feature flag and experiment platform with MIT core code, commercial directories, webhooks and a REST API.

License scope: MIT core; enterprise directories separate. Unknown attributes were not established by the reviewed source and are deliberately left unknown.

A useful evaluation

Specify the randomization unit and primary outcome, then test assignment persistence and event joins.

Define the smallest successful task and check the edition, data model and operating effort against it. Include the ongoing owner in the evaluation, rather than choosing solely from a feature list.

Put it to work

  1. Write the task and the output that would make this tool useful.
  2. Specify the randomization unit and primary outcome, then test assignment persistence and event joins.
  3. Record prerequisites, edition restrictions and the next decision before committing.

Limits and tradeoffs

Shipping flags does not establish valid randomization or statistical power. Enterprise functionality and some deployment requirements differ from the MIT core.

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