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J·BJon BishopIndependent growth marketer

Analytics and attribution

Matomo core

A GPL-licensed web analytics project with a public codebase and a substantial testing and contribution workflow.

Source reviewed; not hands-on tested

When this is useful

Your team wants a customizable analytics system and can evaluate the hosting and plugin requirements.

Verified scope

A GPL-licensed web analytics project with a public codebase and a substantial testing and contribution workflow.

License scope: GPL-3.0 core. Unknown attributes were not established by the reviewed source and are deliberately left unknown.

A useful evaluation

List the reports you actually need and inspect the deployment guide for the intended release.

Define the smallest successful task and check the edition, data model and operating effort against it. Include the ongoing owner in the evaluation, rather than choosing solely from a feature list.

From input to reviewed output

Put it to work

  1. Write the task and the output that would make this tool useful.
  2. List the reports you actually need and inspect the deployment guide for the intended release.
  3. Record prerequisites, edition restrictions and the next decision before committing.

Limits and tradeoffs

Core licensing does not establish the license or availability of every premium plugin. This review did not install the software or inspect all editions.

Related tools and resources

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