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J·BJon BishopIndependent growth marketer

A curated scientific evidence directory

Scientific marketing studies for SaaS and technical founders

Explore peer-reviewed field experiments and meta-analyses on SaaS trials, email, paid search, referrals, content sharing and choice design. Compare methods, context and limits.

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SaaS adoption and onboardingEvidence check: 3.5/5

A Systematic Literature Review to Uncover SaaS Adoption Issues by SMEs – Reasons and Solutions to the Adoption Problem

Adenuga, O. A., Kekwaletswe, R. M., & Adenuga, O. T. (2020). A Systematic Literature Review to Uncover SaaS Adoption Issues by SMEs – Reasons and Solutions to the Adoption Problem. International Journal of Data and Information Systems (IJDIS).

Plain-English take: The review coded 58 issues, 32 causal associations, and 26 treatments; security and operational/support problems were especially frequent and important. Founder-use interpretation: Useful as a risk and onboarding checklist, not as an estimate of SaaS conversion or churn effects; validate locally by segment, geography, and product category.

Question: Which issues are reported in research on SaaS adoption by small and medium enterprises, and what responses are proposed?

Design: Peer-reviewed empirical study or research synthesis. Systematic literature review across six academic databases: 682 records retrieved and 42 SaaS-adoption articles selected, focused on SME adoption.

The review coded 58 issues, 32 causal associations, and 26 treatments; security and operational/support problems were especially frequent and important.

International Journal of Data and Information Systems (IJDIS) · 202010.20533/ijds.2040.2570.2020.0205Publisher abstract or article landing page captured; full-text access not established.

Reviewed 2026-10-09. The summaries are original paraphrases. Consult the linked paper and any correction before citing or applying a result.

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