Product adoption · Dynamic empirical model of service usage over time.
A Dynamic Model of Customers' Usage of Services
Journal of Marketing Research · 1999
Summary
Usage is dynamically related to prior usage and customer perceptions, offering evidence relevant to engagement and retention management.
For your marketing
Possible founder application
Use as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
Usage is dynamically related to prior usage and customer perceptions, offering evidence relevant to engagement and retention management.
Research question
What the authors investigated
How do prior usage, service experiences and customer perceptions dynamically shape subsequent service usage?
Design
Dynamic empirical model of service usage over time.
Sample and setting
Customers using a continuous service; the publisher record identifies customer usage as the longitudinal outcome.
Scope and transfer
Limitations to keep in view
The abstract page does not state sample size or provider; observational dynamic modeling limits causal interpretation.
Research sources
SAGE publisher title/DOI record identifies the dynamic customer-usage model and empirical service context. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.