Marketing strategy · Systematic literature review / research-gap synthesis
A quest for research and knowledge gaps in cybersecurity awareness for small and medium-sized enterprises
Computer Science Review · 2023
Summary
SMEs often lack resources, expertise, and incentives to prioritize cybersecurity; SME-exclusive cybersecurity-awareness research is rare. The review maps gaps and provides directions for adapting awareness research to SME needs. For a founder, use this as a question to test in your own context, not a universal playbook.
For your marketing
Possible founder application
Treat this as evidence for the specific marketing capability and growth question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.
Reported result
What the study found
SMEs often lack resources, expertise, and incentives to prioritize cybersecurity; SME-exclusive cybersecurity-awareness research is rare. The review maps gaps and provides directions for adapting awareness research to SME needs.
Research question
What the authors investigated
Which cybersecurity-awareness aspects require further research specifically for SMEs, and what knowledge gaps should guide SME-focused awareness research?
Design
Systematic literature review prioritizing studies focused on SMEs and analyzing/evaluating them for research gaps; the publisher record states that no new dataset was used.
Sample and setting
Published research studies on cybersecurity awareness or related domains, with priority given to SME-focused studies; the publisher abstract does not state the number of included papers.
Scope and transfer
Limitations to keep in view
The accessible publisher abstract does not enumerate review-search, inclusion, or evidence-quality limitations and does not report the included-study count; consult the full paper before making stronger claims.
Research sources
Elsevier/ScienceDirect publisher record labels this an open-access review article, gives the exact title/authors/DOI and directly states the review purpose, SME focus, and conclusions. It is a strong cybersecurity/SME research-synthesis candidate, but the abstract does not provide study counts or detailed gap taxonomy. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.