Developer experience · Survey and structural model of commitment components.
A three-component model of customer commitment to service providers
Journal of the Academy of Marketing Science · 2004
Summary
Affective, continuance and normative commitment are distinct; commitment is not reducible to satisfaction.
For your marketing
Possible founder application
Build emotional trust and perceived partnership, not only contractual lock-in; monitor renewal reasons separately.
Reported result
What the study found
Affective, continuance and normative commitment are distinct; commitment is not reducible to satisfaction.
Research question
What the authors investigated
What distinct forms of commitment retain customers with service providers?
Design
Survey and structural model of commitment components.
Sample and setting
Service customers and provider relationships.
Scope and transfer
Limitations to keep in view
Service/customer context and cross-sectional survey.
Research sources
Publisher abstract/metadata retrieved from the APA PsycNet record; design and finding summarized from that abstract.