Product adoption · Empirical technology-adoption study

Adopting customer relationship management technology

Industrial Management & Data Systems · 2002

Xu, Y., Yen, D., C., Lin, B., Chou, D. C.

Summary

Adoption is associated with perceived usefulness and organizational/implementation considerations, emphasizing that CRM value depends on fit and execution.

For your marketing

Possible founder application

Demonstrate concrete workflow value and reduce implementation friction in sales-tool positioning.

Reported result

What the study found

Adoption is associated with perceived usefulness and organizational/implementation considerations, emphasizing that CRM value depends on fit and execution.

Research question

What the authors investigated

What factors affect organizational adoption of CRM technology?

Design

Empirical technology-adoption study

Sample and setting

Organizations adopting CRM technology.

Scope and transfer

Limitations to keep in view

Abstract-only evidence; the setting/design limits generalization beyond the studied context.

Research sources

Publisher abstract

Study strength

3.5/5 Abstract-level evidence is useful for framing questions; verify full methods before transfer.

How this was assessed

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design transparency · 2/2

Based on the reported study design in the retrieved source.

Sample and setting · 1/1

The sample context is stated; a numerical count is preserved only when reported.

Outcome clarity · 1/1

The finding is summarized from publisher or article metadata.

Access for checking · 0.5/1

Only abstract or bibliographic access was confirmed.

Double-blind? The retrieved publisher record does not establish whether participants or outcome assessors were blinded.

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