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J·BJon BishopIndependent growth marketer

AI · Empirical SME adoption survey.

Adoption of machine learning systems in German SMEs

Information Systems Frontiers. · 2021

Pumplun, L., Tauchmann, H., Baier, H.

Summary

Readiness, data, skills, perceived benefits, and resources shape ML adoption.

For your marketing

Possible founder application

Provide skills and data-readiness services alongside product.

Reported result

What the study found

Readiness, data, skills, perceived benefits, and resources shape ML adoption.

Research question

What the authors investigated

What factors explain ML adoption in SMEs?

Design

Empirical SME adoption survey.

Sample and setting

German SMEs.

Scope and transfer

Limitations to keep in view

Country-specific and pre-generative-AI context.

Research sources

Publisher abstract/full text supports the reported design, sample, and findings.

Additional research source ↗

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