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J·BJon BishopIndependent growth marketer

AI · Multiple behavioral experiments.

Algorithm appreciation

Organizational Behavior and Human Decision Processes · 2019

Logg, J., M., Minson, J. A., Moore, D. A.

Summary

People often preferred algorithmic advice, especially when algorithms were described as superior.

For your marketing

Possible founder application

Use benchmarks and measure actual reliance, not stated preference.

Reported result

What the study found

People often preferred algorithmic advice, especially when algorithms were described as superior.

Research question

What the authors investigated

Do people prefer algorithmic to human judgment?

Design

Multiple behavioral experiments.

Sample and setting

Participants evaluating human versus algorithmic advice.

Scope and transfer

Limitations to keep in view

Controlled advice tasks; preference is not calibrated accuracy.

Research sources

Publisher abstract/full text supports the reported design, sample, and findings.

Additional research source ↗

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