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J·BJon BishopIndependent growth marketer

AI · Cross-sectional survey with regression and machine learning.

Analyzing AI adoption in European SMEs

Technology in Society · 2024

Arroyabe, M. F. et al.

Summary

Digital and innovation capabilities strongly drive AI adoption; external support works best with internal capability.

For your marketing

Possible founder application

Sell readiness and integration support, not model access alone.

Reported result

What the study found

Digital and innovation capabilities strongly drive AI adoption; external support works best with internal capability.

Research question

What the authors investigated

Which capabilities predict SME AI adoption?

Design

Cross-sectional survey with regression and machine learning.

Sample and setting

12,108 European SMEs from Flash Eurobarometer.

Scope and transfer

Limitations to keep in view

Cross-sectional self-report and association.

Research sources

Publisher abstract/full text supports the reported design, sample, and findings.

Additional research source ↗

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