Product adoption · Empirical test of a conceptual model using data from an online questionnaire; the publisher page says the model was tested with online shoppers.
Consumer Adoption of Net-Enabled Infomediaries: Theoretical Explanations and an Empirical Test
Journal of the Association for Information Systems · 2006
Summary
Intention to use the infomediary was a function of perceived efficiency, perceived effectiveness, and perceived ease of use. Shoppers low in asset specificity and high in uncertainty appreciated the infomediary benefits more than other shoppers.
For your marketing
Possible founder application
Use it to shape a locally controlled channel or message test; account for audience, timing and attribution limits before reallocating budget.
Reported result
What the study found
Intention to use the infomediary was a function of perceived efficiency, perceived effectiveness, and perceived ease of use. Shoppers low in asset specificity and high in uncertainty appreciated the infomediary benefits more than other shoppers.
Research question
What the authors investigated
Why and how do online shoppers adopt a new infomediary website, and how do the infomediary's utilitarian benefits and the shopper's transaction environment shape adoption intention?
Design
Empirical test of a conceptual model using data from an online questionnaire; the publisher page says the model was tested with online shoppers.
Sample and setting
367 online shoppers evaluating adoption/use of a net-enabled infomediary website that searches and compares online retailers.
Scope and transfer
Limitations to keep in view
Not stated on the publisher/journal article page fetched in this run.
Research sources
The journal page describes the study as an empirical test based on an online questionnaire of 367 online shoppers and reports that adoption intention depended on the two utilitarian benefits and perceived ease of use; it also reports stronger appreciation among shoppers low in asset specificity and high in uncertainty. Direct publisher-page retrieval was recorded on 2026-10-09; profile summarizes the accessible record and does not claim independent review of inaccessible full text.