Customer behavior and adoption · Empirical longitudinal case study of technology adoption and process transformation.
Dynamics of marketing automation adoption for organisational marketing process transformation: the case of Microsoft
M. Järvinen, H. Taiminen (2020). Dynamics of marketing automation adoption for organisational marketing process transformation: the case of Microsoft. International Journal of Electronic Customer Relationship Management. https://doi.org/10.1504/ijecrm.2020.110039
Plain-English take
Automation adoption was iterative and depended on process redesign, data integration, and organizational coordination rather than software installation alone.
How much weight to give this
2/5 Observational or survey evidence; interpret as association
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Empirical longitudinal case study of technology adoption and process transformation.
Microsoft organizational marketing processes and marketing-automation implementation.
Comparison details need confirmation in the full paper.
Only the publisher page was checked; full-text methods are not established.
Double-blind? Blinding was not established from the publisher page; this is not evidence that blinding was or was not used.
Research question
What the authors investigated
Dynamics of marketing automation adoption for organisational marketing process transformation: the case of Microsoft?
Design
Empirical longitudinal case study of technology adoption and process transformation.
Sample and setting
Microsoft organizational marketing processes and marketing-automation implementation.
Reported result
What the study found
Automation adoption was iterative and depended on process redesign, data integration, and organizational coordination rather than software installation alone.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
Single-case evidence and qualitative process data limit statistical generalization and independent causal attribution. The accessible publisher page was used for this listing; correction history was not independently checked.
Possible founder application
Use as a bounded example of dynamics of marketing automation adoption for organisational marketing process transformation: the case of microsoft; compare its context and design with your own market before applying its result.
Evidence access
Publisher article page; full-text availability varies and was not established in this review.
Crossref DOI record identifies a peer-reviewed empirical study of marketing-automation adoption in an organizational case. Publisher page was directly retrieved; detailed full-text methods were not independently verified.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.