E-marketing orientation and social media implementation in B2B marketing

For your marketing

Possible founder application

Treat social media as an organizational capability requiring strategy, ownership, and process—not isolated posting.

Reported result

What the study found

Examines how e-marketing orientation relates to social-media implementation in B2B marketing.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical organizational study

Sample and setting

B2B organizations; abstract-only

Scope and transfer

Limitations to keep in view

Abstract-only and organizational-context details unavailable.

Research sources

abstract_only