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J·BJon BishopIndependent growth marketer

Product adoption · Full-text open-access quantitative survey study

Effects of managers' environmental consciousness and digital expertise on their technology adoption intentions

Journal of Cleaner Production · 2024

Dilupa Nakandala, Richard (Chunhui) Yang, Arun Elias, Rola Fanous

Summary

The study empirically links managers’ digital expertise and environmental consciousness to technology-adoption intentions; the accessible abstract does not expose the complete coefficient pattern. For a founder, use this as a question to test in your own context, not a universal playbook.

For your marketing

Possible founder application

Treat this as evidence for the specific customer behavior and adoption question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.

Reported result

What the study found

The study empirically links managers’ digital expertise and environmental consciousness to technology-adoption intentions; the accessible abstract does not expose the complete coefficient pattern.

Research question

What the authors investigated

How do managers’ digital expertise and environmental consciousness affect intentions to adopt Industry 4.0 technologies?

Design

Online survey integrating Diffusion of Innovations, TAM, UTAUT and decision-making literature; empirical hypothesis testing.

Sample and setting

172 managers; Industry 4.0 organizational context.

Scope and transfer

Limitations to keep in view

The accessible publisher excerpt does not state detailed limitations; sample size and online cross-sectional design require cautious generalization.

Research sources

Publisher DOI record and accessible article/abstract directly support the bibliographic record and the summary fields; editorial review remains appropriate for duplicate checking against the unseen 300-study library. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.

Additional research source ↗

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