Product adoption · Exploratory qualitative empirical study using consumer data/interviews about a new electronic payment service.
Exploring Consumer Adoption of Mobile Payments – A Qualitative Study
The Journal of Strategic Information Systems · 2007
Summary
Relative advantage, situational factors and lack of broad merchant acceptance shaped adoption; mobile payment can be adopted when it solves a specific situational need.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
Relative advantage, situational factors and lack of broad merchant acceptance shaped adoption; mobile payment can be adopted when it solves a specific situational need.
Research question
What the authors investigated
What factors and situations shape consumer adoption of mobile payments?
Design
Exploratory qualitative empirical study using consumer data/interviews about a new electronic payment service.
Sample and setting
Consumers considering mobile payments in a Finnish/European service context.
Scope and transfer
Limitations to keep in view
Qualitative exploratory design and one service context limit statistical generalization; it explains adoption conditions rather than estimating population effects.
Research sources
ScienceDirect search result identifies DOI/title; accessible paper abstract states it is a qualitative study and reports relative advantage and adoption conditions. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.