Free trials · Analytical product-design model
Free Trial or No Free Trial: Optimal Software Product Design with Network Effects
European Journal of Operational Research · 2010
Summary
Compares free-trial and no-trial product design under network effects and product uncertainty.
For your marketing
Possible founder application
Use free trials when adoption/network effects can raise product value, not as a default for every segment.
Reported result
What the study found
Compares free-trial and no-trial product design under network effects and product uncertainty.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Analytical product-design model
Sample and setting
Software with positive network effects
Scope and transfer
Limitations to keep in view
Model-based; abstract-only details and exact study context unavailable.
Research sources
abstract_only