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J·BJon BishopIndependent growth marketer

AI · Quasi-experimental staggered introduction using workplace operational data.

Generative AI at Work

The Quarterly Journal of Economics · 2025

Erik Brynjolfsson, Danielle Li, Lindsey R. Raymond

Summary

In this study, Less-experienced and lower-skilled workers improved speed and quality more than experienced/high-skilled workers; AI assistance also improved customer sentiment and reduced requests to speak with a manager. The publisher search abstract reports a 15% average productivity increase. Founder use: Prioritize AI copilot deployment where onboarding and experience gaps are largest; track quality, customer sentiment, escalation, and retention together.

For your marketing

Possible founder application

Prioritize AI copilot deployment where onboarding and experience gaps are largest; track quality, customer sentiment, escalation, and retention together.

Reported result

What the study found

Less-experienced and lower-skilled workers improved speed and quality more than experienced/high-skilled workers; AI assistance also improved customer sentiment and reduced requests to speak with a manager. The publisher search abstract reports a 15% average productivity increase.

Research question

What the authors investigated

What happens when a generative-AI conversational assistant is introduced into real customer-support work, and who benefits most?

Design

Quasi-experimental staggered introduction using workplace operational data.

Sample and setting

5,172 customer-support agents using a conversational assistant in their work.

Scope and transfer

Limitations to keep in view

One employer and support workflow; staggered adoption is not a pure randomized trial, and agent, customer, and tool effects may be context-specific.

Research sources

Publisher page directly retrieved with Firecrawl; scrape reference 01a1227f-0fec-77ae-b61b-74f5f6c2b64c. Claims are limited to the reported article record. Correction notices were not separately checked.

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