Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance

For your marketing

Possible founder application

Equip sales with useful social listening and relationship workflows, then measure qualified engagement and opportunity progression.

Reported result

What the study found

Studies how salesperson social-media use relates to digital engagement and performance.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical salesperson study

Sample and setting

Inside-salespeople and customer digital engagement; abstract-only

Scope and transfer

Limitations to keep in view

Salesforce and abstract-only context.

Research sources

abstract_only