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J·BJon BishopIndependent growth marketer

Reviews · Empirical multi-cultural organizational study

Managing corporate-government relationships in a multi-cultural setting: How political corporate social responsibility as a response to legitimacy pressures affects firm reputation

Industrial Marketing Management · 2020

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Summary

Political corporate social responsibility can respond to legitimacy pressures and affect firm reputation.

For your marketing

Possible founder application

Map legitimacy stakeholders and make responsible public positioning consistent with actual operating practices.

Reported result

What the study found

Political corporate social responsibility can respond to legitimacy pressures and affect firm reputation.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical multi-cultural organizational study

Sample and setting

Corporate-government relationships in a multi-cultural setting; abstract-only

Scope and transfer

Limitations to keep in view

Specific institutional/multicultural context; abstract-only.

Research sources

abstract_only

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