AI · Exploratory qualitative study guided by a combined Technology-Organization-Environment and Technology Readiness framework; reflexive thematic analysis.
Organizational readiness to adopt artificial intelligence in the exhibition sector in Western Europe
International Journal of Information Management · 2022
Summary
The sector was a slow AI adopter; confidence in technology practices, financial resources, organization size, data management/protection, and COVID-19 effects shaped readiness.
For your marketing
Possible founder application
Interview prospective customers about confidence, budget, data governance, and organizational scale before promising AI outcomes; tailor adoption playbooks by customer readiness.
Reported result
What the study found
The sector was a slow AI adopter; confidence in technology practices, financial resources, organization size, data management/protection, and COVID-19 effects shaped readiness.
Research question
What the authors investigated
How do exhibition organizations perceive AI and what factors motivate or inhibit organizational readiness to adopt it?
Design
Exploratory qualitative study guided by a combined Technology-Organization-Environment and Technology Readiness framework; reflexive thematic analysis.
Sample and setting
17 senior managerial representatives from exhibition organizations across nine Western European countries.
Scope and transfer
Limitations to keep in view
The sector- and region-specific qualitative sample limits transferability to software, data-product, and other B2B contexts; findings describe readiness perceptions rather than adoption causality.
Research sources
Fetched Elsevier publisher page establishes title, authors, DOI, open-access status, 17-manager/nine-country sample, method, and abstract findings. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.