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J·BJon BishopIndependent growth marketer

Product adoption · Cross-country firm survey and structural model.

Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry

Information Systems Research · 2005

Zhu, K., Kraemer, K. L.

Summary

Technology competence, size, financial commitment, competitive pressure, and regulatory support explain variation in use and value after adoption.

For your marketing

Possible founder application

Sell adoption maturity and capability expansion—not merely initial activation—and measure realized value.

Reported result

What the study found

Technology competence, size, financial commitment, competitive pressure, and regulatory support explain variation in use and value after adoption.

Research question

What the authors investigated

Why do organizations differ in e-business usage and value after adoption?

Design

Cross-country firm survey and structural model.

Sample and setting

Retail organizations using e-business across countries.

Scope and transfer

Limitations to keep in view

Retail sample and cross-sectional associations limit causal generalization.

Research sources

Publisher abstract/metadata supports the study design, context, and reported finding.

Additional research source ↗

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