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J·BJon BishopIndependent growth marketer

Product adoption · Full-text open-access mixed qualitative/quantitative empirical study

Technology adoption and digital maturity in the conformity assessment industry: Empirical evidence from an international study

Technology in Society · 2024

Luana Ladu, Claudia Koch, Parsa Asna Ashari, Knut Blind, Pavel Castka

Summary

Develops an industry-specific maturity model and examines links between digital maturity and technology adoption in a globally regulated industry. For a founder, use this as a question to test in your own context, not a universal playbook.

For your marketing

Possible founder application

Treat this as evidence for the specific b2b growth and sales question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.

Reported result

What the study found

Develops an industry-specific maturity model and examines links between digital maturity and technology adoption in a globally regulated industry.

Research question

What the authors investigated

How should digital maturity be designed for the conformity-assessment industry, and how is maturity associated with technology adoption?

Design

Industry-specific digital-maturity model developed from extensive expert interviews and tested with international empirical evidence.

Sample and setting

Conformity-assessment industry across an international sample; the accessible excerpt does not expose the quantitative n.

Scope and transfer

Limitations to keep in view

The scraped publisher excerpt does not state detailed limitations or sample size; industry-specific measurement may limit transferability.

Research sources

Publisher DOI record and accessible article/abstract directly support the bibliographic record and the summary fields; editorial review remains appropriate for duplicate checking against the unseen 300-study library. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.

Additional research source ↗

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