Customer behavior and adoption · Structural-equation analysis of a survey model of microcomputer use.
Testing the Determinants of Microcomputer Usage via a Structural Equation Model
Magid Igbaria, Tomas Guimaraes, Gordon B. Davis (1995). Testing the Determinants of Microcomputer Usage via a Structural Equation Model. Journal of Management Information Systems. https://doi.org/10.1080/07421222.1995.11518061.
Plain-English take
Individual, organizational and system-related factors were modeled as determinants of microcomputer usage; perceived usefulness/attitudes were important pathways. For your marketing: Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
How much weight to give this
2.5/5 Evidence needs cautious interpretation
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Structural-equation analysis of a survey model of microcomputer use.
Microcomputer users in organizational settings.
Judged from the publisher-described design and comparison; consult the paper for complete analysis.
Publisher page and abstract were retrieved directly; full text was not assumed open.
Double-blind? Blinding was not established from the retrieved publisher record.
Research question
What the authors investigated
What individual, organizational and system factors determine microcomputer usage?
Design
Structural-equation analysis of a survey model of microcomputer use.
Sample and setting
Microcomputer users in organizational settings.
Reported result
What the study found
Individual, organizational and system-related factors were modeled as determinants of microcomputer usage; perceived usefulness/attitudes were important pathways.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
Organizational microcomputer setting and cross-sectional self-report usage limit direct applicability to cloud-product activation and retention.
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Evidence access
Publisher abstract/metadata retrieved; full text may require access.
Taylor & Francis record provides exact title, authors and abstract describing the structural-equation empirical study. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.