Reviews · Nine-month product-level panel-data analysis with review ratings, review text/topics, and sales outcomes.
The Effect of Online Consumer Reviews on New Product Sales
International Journal of Electronic Commerce · 2012
Summary
Review quantity, rating, and review content are empirically related to new-product sales; the paper analyzes both numerical ratings and textual review effects.
For your marketing
Possible founder application
Use it as a sales-process or B2B mechanism reference. Validate the relationship in your deal size, buying committee and sales cycle.
Reported result
What the study found
Review quantity, rating, and review content are empirically related to new-product sales; the paper analyzes both numerical ratings and textual review effects.
Research question
What the authors investigated
How do online consumer reviews affect sales of new products, and do numerical and textual review features matter?
Design
Nine-month product-level panel-data analysis with review ratings, review text/topics, and sales outcomes.
Sample and setting
332 new products on Amazon.com observed for nine months.
Scope and transfer
Limitations to keep in view
Amazon and the new-product categories limit generalization; observational panel data cannot fully identify causal review effects.
Research sources
Crossref publisher metadata identifies authors/title/year; the accessible record explicitly reports panel data for 332 Amazon products over nine months. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.