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J·BJon BishopIndependent growth marketer

Retention · Empirical survey study

The influence of service quality on customer satisfaction and loyalty in B2B technology service industry

Total Quality Management & Business Excellence · 2019

P.-L. Huang, B.C.Y. Lee, C.-C. Chen

Summary

Publisher-linked evidence identifies service quality, satisfaction, and loyalty as linked constructs in B2B technology services.

For your marketing

Possible founder application

Instrument service reliability and support quality as retention drivers; connect customer-success metrics to renewal risk.

Reported result

What the study found

Publisher-linked evidence identifies service quality, satisfaction, and loyalty as linked constructs in B2B technology services.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical survey study

Sample and setting

B2B technology service industry

Scope and transfer

Limitations to keep in view

Abstract/page scope does not establish broader causal generalization.

Research sources

abstract_only

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