Retention · Empirical survey study
The influence of service quality on customer satisfaction and loyalty in B2B technology service industry
Total Quality Management & Business Excellence · 2019
Summary
Publisher-linked evidence identifies service quality, satisfaction, and loyalty as linked constructs in B2B technology services.
For your marketing
Possible founder application
Instrument service reliability and support quality as retention drivers; connect customer-success metrics to renewal risk.
Reported result
What the study found
Publisher-linked evidence identifies service quality, satisfaction, and loyalty as linked constructs in B2B technology services.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Empirical survey study
Sample and setting
B2B technology service industry
Scope and transfer
Limitations to keep in view
Abstract/page scope does not establish broader causal generalization.
Research sources
abstract_only