Product adoption · Empirical survey comparison of TAM, TPB and decomposed TPB models.
Understanding Information Technology Usage: A Test of Competing Models
Information Systems Research · 1995
Summary
The decomposed TPB model provided useful explanatory power for intention and usage; perceived usefulness and social/behavioral determinants were important.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
The decomposed TPB model provided useful explanatory power for intention and usage; perceived usefulness and social/behavioral determinants were important.
Research question
What the authors investigated
Which competing behavioral models best explain IT usage?
Design
Empirical survey comparison of TAM, TPB and decomposed TPB models.
Sample and setting
University students using a computer resource centre.
Scope and transfer
Limitations to keep in view
Student/computer-resource context, cross-sectional survey and self-reported outcomes limit SaaS-funnel generalization.
Research sources
INFORMS page identifies publication and DOI; the paper tests competing acceptance models empirically. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.