G2 Digital Markets

Our assessment

Who this is useful for

Consider the network when buyers actively compare software in a defined category. Treat profile presence, review collection and paid leads as separate activities with separate costs and measurement.

How to participate

1. Check for an existing vendor profile and choose the relevant software categories.
2. Review the profile, review and lead-generation terms before selecting a program.
3. Track listing-originated visits and qualified opportunities separately.

Rules and practical details

• The vendor flow requires account validation through LinkedIn or a business email.
• The page describes lead generation as flexible but does not publish current rates.
• Confirm where the profile will appear across the network's brands.

Sources

These public pages were retrieved and reviewed on 2026-10-08. This establishes what the sources say, rather than independently verifying campaign performance.

• G2 ↗https://www.g2.com/products/new
• Capterra - For Vendors ↗https://www.capterra.com/vendors/