Landing-page conversion · Industry report or survey; observational
Unbounce: SaaS landing-page conversion, 2024
The published SaaS median landing-page conversion rate is 3.8%, compared with a 6.6% all-industry baseline.
When this is useful
You need context for a landing-page action while keeping signup, activation and paid conversion separate
What is measured
Median page conversion rate; the publisher's configured page actions define conversions
Configured page conversions divided by eligible page visits, then summarized as a median across the publisher's comparison population; confirm precise eligibility in the full methodology
Cohort and collection window
SaaS-category pages in the Unbounce benchmark dataset; category-specific sample size not stated in the inspected page
2024 benchmark report; exact collection window not stated in the inspected category page
A fair comparison
Write your own metric definition and cohort beside the report's definition. If they differ, use the report to frame a question rather than assigning your company a percentile or target.
Put it to work
- Match the metric, period and eligible population.
- Read the original method and subgroup notes; record exclusions and unknowns.
- Compare with your own cohort and choose an investigation rather than importing a universal target.
Limits and tradeoffs
Customers and page goals differ across categories and channels. A configured lead action is not necessarily a customer; channel comparisons are not randomized causal tests.