7 selected resources · 2026-10-08
Read reported marketing, conversion, retention and growth numbers in context. Developer surveys are labeled as audience research; industry reports are separate from the scientific studies library.
The report presents a 22% overall median growth rate from more than 1,000 private B2B SaaS respondents.
Use when: A private B2B SaaS company needs a stage-appropriate growth comparison
The reported medians are 8% of ARR for marketing and 15% for selling costs in the 2026 survey.
Use when: You are comparing a budget allocation with other private SaaS businesses
A retention report using anonymized aggregate data from over 2,100 SaaS businesses, with NRR, GRR and customer-retention distinctions.
Use when: You need to understand which retention measure and company cohort can answer your question
The report analyzes over 2,500 SaaS businesses and presents retention comparisons segmented by ARR, ARPA and subscriber count.
Use when: An overall NRR comparison hides differences in contract size or subscriber base
The published SaaS median landing-page conversion rate is 3.8%, compared with a 6.6% all-industry baseline.
Use when: You need context for a landing-page action while keeping signup, activation and paid conversion separate
The methodology reports 49,009 included responses from 177 countries, fielded May 29 to June 23, 2025.
Use when: You want to form hypotheses about developer interests and then check them with your intended users
The publisher describes aggregate analysis of more than 44 billion emails and 83 million SMS messages sent during peak season 2025.
Use when: You need examples of cohort and time-window distinctions in an email benchmark
Check the population, denominator and timeframe before using an industry number.
Selected industry reports and surveys, not experimental evidence. Unknown sample or collection details are stated explicitly; no universal performance targets or unsupported AI-specific baselines are invented.