Marketing data and research
Find external data for market research, competitor analysis and content: data tools, public datasets, industry benchmarks, surveys and reports. Compare coverage, access and limitations.
Size a geography-aware audience using population, household or business characteristics; compare published vintages.
Coverage: United States, states, counties, places and other statistical geographies where supported · Dataset and vintage-specific demographic, household and business tables
Use CBP to estimate business density and local market structure by industry and geography.
Coverage: Coverage depends on the source's documented geographic and time scope · Provider-described dataset or API records available at the indicated geography and time scope.
Use NES to understand one-person and other nonemployer business populations by market and place.
Coverage: Coverage depends on the source's documented geographic and time scope · Provider-described dataset or API records available at the indicated geography and time scope.
Use CE microdata to study household spending patterns and segment-level expenditure questions.
Coverage: Coverage depends on the source's documented geographic and time scope · Provider-described dataset or API records available at the indicated geography and time scope.
Use ACS 5-year estimates to contextualize demand and serviceable audiences by geography.
Coverage: Coverage depends on the source's documented geographic and time scope · Provider-described dataset or API records available at the indicated geography and time scope.
Use the Economic Census for periodic industry structure and business-size analysis.
Coverage: Coverage depends on the source's documented geographic and time scope · Provider-described dataset or API records available at the indicated geography and time scope.
Use ABS to explore business demographics, technology adoption and owner characteristics in aggregate.
Coverage: Coverage depends on the source's documented geographic and time scope · Provider-described dataset or API records available at the indicated geography and time scope.
Use the surveys to compare firm experiences across countries and business topics such as finance, infrastructure and competition.
Coverage: Coverage depends on the source's documented geographic and time scope · Provider-described dataset or API records available at the indicated geography and time scope.
Estimate addressable market and churn/expansion opportunity for a developer tool by measuring establishment births, deaths, job creation, and destruction by industry, geography, and firm characteristics. Strong for B2B SaaS founders doing territory sizing, vertical selection, sales planning, or investor-grade market and employment-dynamics analysis.
Coverage: Use the geography stated by the source; coverage can vary by dataset and release. · Estimate addressable market and churn/expansion opportunity for a developer tool by measuring establishment births, deaths, job creation, and destruction by industry, geography, and firm characteristics.
Consumer-market sizing, category outlooks, company shares, consumer trends and country comparisons
Coverage: Global, country, regional and city-level coverage depending on dataset · Categories, industries, companies, consumers and economies; historic and forecast series
Technology and CX market context, vendor evaluation, forecasts, buyer behavior and competitive intelligence
Coverage: Global; regional and industry-specific coverage · Technology markets, customer experience, business strategy, forecasts and benchmarks
Technology market sizing, vendor landscapes, forecasts, benchmarks and executive decision support
Coverage: Global with regional and industry coverage · Markets, vendors, technologies and enterprise segments; forecasts and benchmarks
Market-size estimates, segment definitions, growth forecasts and industry competitive context
Coverage: Global, regional and country markets · Industry reports with market size, segmentation, shares, drivers and forecasts
Industry sizing, growth rates, benchmarking, competitive landscape and risk analysis
Coverage: Global; country-specific industry reports · Industry reports, market size, historical series, forecasts and company/industry structure
Brand and category sizing, consumer behavior, media/advertising intelligence, brand equity and campaign measurement
Coverage: Global with country, audience and category cuts · Brands, consumers, media audiences, ad effectiveness, categories and tracking studies
Consumer-market sizing, category forecasts, consumer behavior, trends and innovation opportunity analysis
Coverage: Global with country/category coverage · Consumer markets, categories, attitudes, lifestyles, forecasts and trend reports
Cloud SaaS market sizing, positioning and investor benchmarks
Coverage: Global cloud and AI startups · Cloud-company themes, funding and public/private market context
Market size, revenue, user and forecast estimates across 1,000+ industries; TAM/SAM framing and cross-country comparisons
Coverage: Global, with country and regional cuts · Industry/market/segment; historical data and forecasts
Track business conditions and technology adoption by industry or firm size for market and audience research.
Coverage: United States; national, sector, subsector, employment-size, state and metro tables · Business outlook, employment, revenue, prices, operations and special topic modules including AI
Compare innovation activity across industries and countries when researching technical markets or vertical SaaS opportunities.
Coverage: The 2026 release covers 33 OECD members and seven partner/accession economies; indicator coverage varies · Around 80 indicators on product and process innovation, collaboration, skills, turnover, inputs and outcomes