Market sizing · Official survey and economic statistics
Size a geography-aware audience using population, household or business characteristics; compare published vintages.
Put it to work
Size a geography-aware audience using population, household or business characteristics; compare published vintages.
Use an appropriate industry, location or business-size segment to estimate the surrounding market. Add your product-specific eligibility assumptions separately so the population count is not mistaken for your addressable buyer count.
What it covers
Geography: United States, states, counties, places and other statistical geographies where supported
Granularity: Dataset and vintage-specific demographic, household and business tables
Source type: Official survey and economic statistics
Access and cost
Many datasets are open without a key; some use cases and higher request allowances require a key. Check dataset-specific guidance.
Cost: No charge stated for public API access.
Update cadence: Varies by survey and program; every table has its own reference period and release schedule.
Before you use it
A geographic count is not a count of reachable buyers. Survey margins of error, category definitions, vintages and suppressed cells matter.