Put it to work
Potential use cases
A starting use for this source
Review public creative examples and inspect the transparency fields available for a specific ad category or country.
Build a campaign research brief
Review the available advertising signals to identify messages, offers or creative approaches worth testing. Keep observations separate from claims about campaign performance.
What it covers
Geography and granularity
Geography: Country and ad category coverage varies; political/social-issue rules differ by jurisdiction
Granularity: Searchable ads and transparency fields; expanded API scope is limited by Meta's rules
Source type: Public advertising-transparency records
Access and cost
Public interface; API for eligible research
The API focuses on ads about social issues, elections or politics; eligibility, registration and permitted use are defined by Meta. The interface also covers other active ads.
Cost: No charge stated for access; use is governed by Meta's terms.
Update cadence: Ad status and availability change as ads run and are archived.
Before you use it
Limits that matter
The general Ad Library is not a complete commercial-spend database. Do not infer targeting, performance or spend for ordinary ads when fields are absent.