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J·BJon BishopIndependent growth marketer

Advertising · Public advertising-transparency records

Meta Ad Library and API

Review public creative examples and inspect the transparency fields available for a specific ad category or country.

Price
Free
Access
Public interface; API for eligible research

Put it to work

Potential use cases

A starting use for this source

Review public creative examples and inspect the transparency fields available for a specific ad category or country.

Build a campaign research brief

Review the available advertising signals to identify messages, offers or creative approaches worth testing. Keep observations separate from claims about campaign performance.

What it covers

Geography and granularity

Geography: Country and ad category coverage varies; political/social-issue rules differ by jurisdiction

Granularity: Searchable ads and transparency fields; expanded API scope is limited by Meta's rules

Source type: Public advertising-transparency records

Access and cost

Public interface; API for eligible research

The API focuses on ads about social issues, elections or politics; eligibility, registration and permitted use are defined by Meta. The interface also covers other active ads.

Cost: No charge stated for access; use is governed by Meta's terms.

Update cadence: Ad status and availability change as ads run and are archived.

Before you use it

Limits that matter

The general Ad Library is not a complete commercial-spend database. Do not infer targeting, performance or spend for ordinary ads when fields are absent.

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