Prioritization · Source reviewed; not hands-on tested
RICE prioritization
Reach, impact, confidence and effort help compare proposed work.
When this is useful
You need a structured decision rather than a universal marketing formula.
Required inputs
Estimate reach for the same period; state the impact scale; record the evidence behind confidence; estimate person-time.
Worked example — fictional
Fictional: onboarding guidance reaches 100 accounts, impact 1, confidence 0.5, effort 2 person-months: score 25. A confidence change can reverse the ranking.
Original worksheet
Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed.
Put it to work
- Define the decision and gather the stated inputs.
- Apply the method while retaining uncertainty and contrary evidence.
- Choose a next observation and write the conditions for revisiting the decision.
Limits and tradeoffs
A score orders estimates; it does not demonstrate return or override dependencies.
Worksheet preview
# RICE prioritization: original decision worksheet Attribution: Jon Bishop. CC BY 4.0. Framework source: https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/ This is an original worksheet, not a copy of the source artifact. ## Decision What decision must this exercise inform? Who owns it? What evidence would change it? ## Inputs Estimate reach for the same period; state the impact scale; record the evidence behind confidence; estimate person-time. For each input, record: observation | source | date | affected population | confidence | unresolved question. ## Application 1. Define one concrete decision and comparison period. 2. Record evidence separately from estimates. 3. Apply the method and inspect the assumptions that drive the result. 4. State the next observation or test and its decision rule. ## Worked example — fictional Fictional: onboarding guidance reaches 100 accounts, impact 1, confidence 0.5, effort 2 person-months: score 25. A confidence change can reverse the ranking. ## Limits A score orders estimates; it does not demonstrate return or override dependencies. ## Output Decision: ___ Evidence supporting it: ___ Contradictory or missing evidence: ___ Next action and owner: ___ Revisit when: ___