7 selected resources · 2026-10-08
Each framework includes inputs, failure conditions, a fictional worked example and an original downloadable worksheet. Attribution stays with the primary framework source.
Reach, impact, confidence and effort help compare proposed work.
Use when: You need a structured decision rather than a universal marketing formula.
Map the customers, delivery, revenue and operating assumptions of a business.
Use when: You need a structured decision rather than a universal marketing formula.
Compare a customer’s jobs, pains and gains with the value your offer can actually deliver.
Use when: You need a structured decision rather than a universal marketing formula.
Study the progress customers are trying to make and the outcomes they use to judge it.
Use when: You need a structured decision rather than a universal marketing formula.
Turn a business assumption into a question, evidence plan and decision rule.
Use when: You need a structured decision rather than a universal marketing formula.
Inspect interface problems against established usability principles before testing with users.
Use when: You need a structured decision rather than a universal marketing formula.
Compare how users attempt equivalent tasks across products.
Use when: You need a structured decision rather than a universal marketing formula.
A selected library for SaaS, AI and developer-tool founders. Source-backed observations are separate from our advice; inclusion is not a ranking or a tested performance claim.