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J·BJon BishopIndependent growth marketer

Evaluation and evidence · Source reviewed; not hands-on tested

Usability heuristic review

Inspect interface problems against established usability principles before testing with users.

When this is useful

You need a structured decision rather than a universal marketing formula.

Required inputs

Walk one task and note system feedback, language, control, consistency, errors, recognition and recovery.

Worked example — fictional

Fictional: a signup validation message says invalid input without explaining the format. Record that concrete recovery problem and test the revised wording.

Original worksheet

Download our evidence worksheet; upstream diagrams and proprietary templates are not redistributed.

Put it to work

  1. Define the decision and gather the stated inputs.
  2. Apply the method while retaining uncertainty and contrary evidence.
  3. Choose a next observation and write the conditions for revisiting the decision.

Limits and tradeoffs

Reviewer judgments identify potential problems; they do not measure user success or conversion effects.

Worksheet preview

# Usability heuristic review: original decision worksheet

Attribution: Jon Bishop. CC BY 4.0. Framework source: https://www.nngroup.com/articles/ten-usability-heuristics/

This is an original worksheet, not a copy of the source artifact.

## Decision

What decision must this exercise inform? Who owns it? What evidence would change it?

## Inputs

Walk one task and note system feedback, language, control, consistency, errors, recognition and recovery.

For each input, record: observation | source | date | affected population | confidence | unresolved question.

## Application

1. Define one concrete decision and comparison period.
2. Record evidence separately from estimates.
3. Apply the method and inspect the assumptions that drive the result.
4. State the next observation or test and its decision rule.

## Worked example — fictional

Fictional: a signup validation message says invalid input without explaining the format. Record that concrete recovery problem and test the revised wording.

## Limits

Reviewer judgments identify potential problems; they do not measure user success or conversion effects.

## Output

Decision: ___
Evidence supporting it: ___
Contradictory or missing evidence: ___
Next action and owner: ___
Revisit when: ___
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