Plausible Community Edition
An AGPL-licensed, self-hostable website analytics application; the tracker is separately MIT-licensed.
You mainly need to understand website demand and prefer an operated-by-you deployment.
Task collection
Open-source marketing tools
Compare verified open-source cores and community editions across categories, including license boundaries and operating effort.
How the pieces fit
Plausible CE, Umami, Matomo core, WordPress core, Mautic, listmonk, Twenty core, Activepieces CE, Formbricks core and GrowthBook core have directly evidenced open-source licensing in the inspected sources. Some include commercial modules. A publicly visible repository or self-hosting route alone is insufficient: n8n is source available, and unresolved licenses remain outside this verified collection.
A practical sequence
- Pick the job: website analytics, publishing, lists, survey responses or experimental control.
- Check the core/community license and the exact features your edition includes.
- Assign the hosting, updates, backup and recovery owner and compare that effort with a hosted alternative.
No hands-on deployment test was run. Operational effort and third-party connectors must be evaluated separately.
Resources for the task
Matomo core
A GPL-licensed web analytics project with a public codebase and a substantial testing and contribution workflow.
Your team wants a customizable analytics system and can evaluate the hosting and plugin requirements.
Umami
An MIT-licensed analytics application with documented source and Docker installation paths using PostgreSQL.
You want a small analytics deployment and have an owner for the application and database.
Mautic
A marketing automation project with documented self-hosting and community development routes.
You need campaign orchestration beyond a simple newsletter and can operate the application.
listmonk
An AGPLv3 newsletter and mailing-list manager distributed as a standalone application backed by PostgreSQL.
You want to manage lists and campaigns while keeping application hosting under your control.
WordPress core
A GPLv2-or-later publishing application; the inspected GitHub repository is a mirror rather than the contribution target.
You need extensible publishing and can maintain hosting, themes and the selected plugin set.
Activepieces Community Edition
An MIT-licensed community workflow engine with connector source in the repository and separately licensed enterprise features.
You need inspectable service connectors and a workflow builder across marketing systems.
Formbricks core
An AGPLv3 survey application with link, website and in-app surveys; enterprise modules have a separate license.
You need responses tied to a specific user experience or research question.
Twenty
A CRM project with a documented Docker Compose self-hosting route and a customizable app-building surface.
You need a relationship record that can match your account and evaluation workflow.
GrowthBook core
An open-core feature flag and experiment platform with MIT core code, commercial directories, webhooks and a REST API.
You have an experiment hypothesis, assignment plan and trustworthy outcome events.