What factors influence termination behaviour on freemium platforms? An empirical analysis of the termination probability among paying users

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Possible founder application

Use this study as a bounded example of what factors influence termination behaviour on freemium platforms? an empirical analysis of the termination probability among paying users; assess whether its population, intervention and outcome match your own decision.

Reported result

What the study found

Termination probability was greater for shorter subscriptions and for users who had previously terminated a subscription. High-involvement premium users, members receiving notifications about new content, and users with more video views were less likely to terminate.

Research question

What the authors investigated

What does what factors influence termination behaviour on freemium platforms? an empirical analysis of the termination probability among paying users show about customer decisions or business outcomes?

Design

Archival observational study using logistic regression to examine factors associated with paying-user termination probability.

Sample and setting

Data from 20,319 paying users of a freemium platform offering information on equestrian sports.

Scope and transfer

Limitations to keep in view

Not reported in the fetched abstract/page; omitted rather than inferred. Full article methods and correction history were not independently reviewed.

Research sources

Publisher page directly retrieved; candidate metadata and reported result checked against that page. Full methods were not independently reviewed.