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J·BJon BishopIndependent growth marketer

Platforms · Longitudinal qualitative study

Sustaining complementor engagement in digital platform ecosystems: Antecedents, behaviours and engagement trajectories

Information Systems Journal · 2023

Martin Engert, Julia Evers, Andreas Hein, Helmut Krcmar

Summary

Complementor engagement includes generating, networking, and other observable behaviors that change over time.

For your marketing

Possible founder application

Instrument partner engagement behaviors, not merely sign-ups or API calls.

Reported result

What the study found

Complementor engagement includes generating, networking, and other observable behaviors that change over time.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Longitudinal qualitative study

Sample and setting

Enterprise software complementors

Scope and transfer

Limitations to keep in view

Qualitative trajectories and enterprise context.

Research sources

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